How to Achieve Your Blog Writing Goals

By Gary Dek

A blog needs to have goals in order to succeed. The difficulty lies in fulfilling those goals. A blog failing is so common that a simple Google search on the topic will yield countless results about why blogs fail. For example, a dominant reason is bloggers losing the drive to produce content within the first year.

Although that sounds depressing, the fact is that you can set blog writing goals and create a content strategy that won’t cause you to become one of those failed attempts at making an online living. Whether you’re starting a new blog or revamping an existing one, you don’t have to fail.

Why Do Blogs Fail?

When you start a blog, your excitement is at its peak. Like any new adventure, you have the time, energy and enthusiasm to make your endeavor a success. However, as months pass by, you realize that blogging isn’t your easy path to overnight success, fame and millions. Without tens of thousands of visitors, you start to believe you aren’t getting the attention you deserve.

Here are a few reasons bloggers give up at this point:

  1. Instant gratification. People want results and fast. If they don’t see any in a couple months, they give up. One of my favorite quotes by Mark Twight comes to mind:

“Modern man is conditioned to expect instant gratification, but any success or triumph realized quickly, with only marginal effort, is necessarily shallow. Meaningful achievement takes time, hard work, persistence, patience, proper intent and self-awareness. The path to success is punctuated by failure, consolidation, and renewed effort.”

  1. Self-doubt. With so many big names out there, can you compete? Can you contribute something worthy of people’s time? Who are you to enter this industry and make a difference? If you have this mindset from the get-go, then you won’t be able to put your heart and soul into your blog (or anything frankly). This attitude will also show in your writing, which won’t help in attracting and retaining readers.
  2. Perfectionism. Most people are their own worst critics. If you are constantly looking to write a masterpiece, you won’t ever publish anything. As they say, done is better than perfect. Having your work seen is better than waiting months for any feedback. The result of this way of thinking is demotivation.
  3. Laziness. Hard work is the backbone of any successful entrepreneur, no matter how intelligent and capable he/she is. Even some of the most influential bloggers online share that hard work trumps talent any day of the week, but when you combine the two, the results are phenomenal. Similarly, it is also important to note that whether you believe it or not, there is something that makes you special – a talent, ability, experience or background that you bring to the table that differentiates you from other bloggers. Find it and leverage it.

Nevertheless, this doesn’t have to be that case. You don’t have to be the blogger who tried and gave up before ever really giving it a chance. By making some slight changes in your mindset and habits, you can avoid the pitfalls of most amateur bloggers. Plus, if you have the capital, it always helps to hire experts.

With that in mind, we’ve come up with this guide to help you achieve your blog writing goals and go beyond that three-month lifespan.

Elements of Successful Goal-Setting

When starting a blog to make money, it is important to set meaningful, yet reachable goals and milestones that will continue to motivate you. Whether your objectives are based on traffic numbers, leads generated, or earned income, here are some elements are successful goal-setting.

Unambiguous. Be specific, clear, and explicit when setting goals so that you know exactly what you are aiming for. “Make money online” isn’t as good as “start making $100 a month after the third month”.

Realistic. Aim high, but be practical. Consider the time, money, and other resources that you can afford. Additionally, set goals that are appropriate for your blog or business. “I want to make a million dollars my first year” isn’t a realistic goal, and will quickly demoralize you when you fall significantly short.

Quantifiable. Make sure your goals can answer the question “How much?” or “How many?” so that you have concrete answers as to whether you’ve reached your goals or not. Aiming to get “social media followers” isn’t as valuable as “building 1,000 engaged followers on Twitter”.

Timeliness. Make yourself accountable and create a time table. This avoids the trap of dilly-dallying even if it’s unconscious on your part. When people have a lot of time to accomplish a goal, it is common for them to procrastinate and ultimately miss deadlines. If you work best under pressure, focus on a strict timeline to optimize productivity.

How to Execute Your Way to Success

Goal-setting will not get you anywhere unless you plan how to achieve your goals. But planning won’t get you far unless you execute properly. Here are tips on researching, planning and executing that will ensure you reach your goals.

Make a solid commitment. Before you take any other step, you must commit yourself to your blog. No more thinking of your blog as a hobby (unless that’s all you ever want it to be). Form an attitude that, no matter what, you will stick with your plan to reach your blogging goals. Whether you are sick, busy, or overwhelmed at work, your blog is a priority and your eventual ticket to personal and financial freedom.

Create a to-do list every day. Choosing a goal that can takes months to achieve can be difficult to execute. Instead, break your goal into tiny tasks that will culminate into accomplishment.

Let’s say your major goal is to reach 10,000 unique visitors per month in 6 months. One milestone can be to get to 2,000 after 2 months and then 6,000 in 4 months. Within this goal, you may need to determine that your content marketing strategy must involve writing 3 blog posts a week, allowing you to spend the other days promoting your content to earn the necessary traffic.

One thing you need to remember about setting this writing goal is consistency. “Consistency” may be an overused term in blogging, but that’s because it is essential to success in almost anything you choose to pursue in life. You need to be consistent in producing and promoting your content. The best part is that, after a month, consistently executing will create positive habits that will help you set – and meet – higher goals in the future.

Form a circle of like-minded people. You’ve heard of mastermind groups, right? This is because having a support group spells the difference between giving up and pushing ahead. Constructive criticism is fundamental to your growth, but if people criticize for the sake of being critical, avoid them. They will try to kill your dreams because they are too scared or incapable of following their own. You don’t need that negativity in your life. Surround yourself with people who understand what you’re doing (so you don’t have to explain your entire business model all the time) and support you.

Ride the wave. Anyone who works in the creative field knows that productivity comes in waves. Write, write, and write some more. Ride that momentum while it’s there, because when it ends – as it will as some point – you’ll have to exert more effort to motivate yourself to produce high-quality content.

Evaluate. Doing all of the above will propel you to success. However, you may not always get the results you want, when you want. As such, it is essential to evaluate your goals, milestones, and execution from time to time.

By analyzing what you’ve been doing and the results you are getting, you can calibrate your goals and strategy. If generating a certain amount of traffic was your goal, review your Google Analytics. Analyze the metrics most important to you, such as sessions, unique users, bounce rate, time on set, page views per session, most visited content, etc.

On the other hand, if email subscribers or lead generation is most important, you’ll want to look at ratios such as traffic vs leads, traffic vs subscribers, landing page hits vs conversion, A/B test results regarding landing page copy, etc.

The point is – analyze, tweak, and re-evaluate for all aspects of your blogging business.

Final Words

In a nutshell, achieving your blog writing goals requires commitment, specific goals, careful planning, and effective execution. If you really want to be a successful blogger, you’ll need to take a long-term view to growing your blog. Exchanging short-sighted expectations for sustainable growth over time is the key to overcoming those weeks and months where your blog’s numbers and metrics may be stagnating. Persevere and continue to work hard, and you’ll reap the rewards you’ve been working for.

Author Bio: Gary Dek is the chief blogger behind StartABlog123, a resource focused on helping new and experienced bloggers start, build and grow their online businesses.