How to Create Shareable Blog Content for Social Media
Social media is an incredibly valuable tool because you can use it to connect directly with your audience. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy.
According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.
So, what makes content shareable? In short, readers are more likely to share engaging, relevant, and interesting content within their networks. This article is here to guide you through the process and provide practical tips to create blog content optimized for social media.
Quick Takeaways
- Understanding your audience’s interests and pain points makes it easier to create relevant content they’ll want to share.
- Using numbers, questions, and emotional triggers in your headlines can capture attention and increase clicks and shares.
- Creating actionable, informative, or entertaining content with a clear structure will keep readers engaged and coming back for more.
- Incorporating high-quality images, infographics, or videos helps your blog posts stand out, making them more shareable and memorable.
Understanding Your Audience
Creating shareable blog content starts with knowing your audience. When you understand who your readers are, their interests, and the challenges they face, it’s easier to create the content they want. This connection makes your blog posts more appealing and shareable.
Learning About Your Readers
You can learn about your audience using social media analytics tools. Platforms like Facebook and Instagram will tell you about your followers’ demographics, behaviors, and preferences.
Surveys are another valuable resource; you can ask direct questions and reveal what topics your audience wants to see.
In addition, keyword tools like Google Keyword Planner or Answer the Public highlight trending topics and common queries in your niche.
Using the Information
Once you gather this information, you can tailor your content to match your audience’s preferences. Write about topics they care about, address their pain points, and offer solutions. When your blog feels relevant and valuable, readers are more likely to share it on social media.
Crafting Attention-Grabbing Headlines
Your headline is the first thing readers see, making it one of the most important parts of attracting clicks and shares. A compelling headline grabs attention, sparks curiosity, and convinces readers your content is worth their time.
A strong headline can make all the difference on social media, where posts compete for attention in crowded places.
How to Write a Headline
There are a few techniques you can use to write a compelling heading. Numbers or top-ten lists often work well and are relatively easy to write. Asking questions can pique curiosity, and emotional triggers encourage engagement by appealing to readers’ desires or fears.
You’ll need to tailor your headlines to specific platforms. For instance, concise and punchy headlines perform best on Twitter (X) due to character limits. On LinkedIn, a professional tone might work better. Investing time in crafting powerful headlines can increase the shares your blog receives, building your readership in the process.
Writing High-Quality, Value-Driven Content
High-quality content is the foundation of any shareable blog post. Readers are more likely to share actionable, informative, or entertaining content because it provides value to them and their networks.
Whether you solve a problem, offer unique insights, or simply make them smile, your blog should enrich readers and leave them feeling happy they took the time to read.
Quick Content Tips
Your content should be easy to read and digest, so you’ll want to create a clear structure:
- Break the text into short paragraphs to maintain the reader’s attention.
- Use either bullet points or numbered lists to highlight key information.
- Include subheadings to guide readers through the post and make it easy to scan.
What makes your blog stand out? Adding unique insights, personal experiences, or fresh perspectives can help the audience better relate to your content and make it more memorable.
Remember, you don’t want to rehash common ideas because your readers can find that information anywhere. Instead, find ways to present new angles or in-depth explanations.
Include a CTA
Finally, include a clear call-to-action (CTA) at the end of your post. Your CTA should encourage readers to share the content on their social media platforms or tag friends who might find it useful.
A strong CTA inspires action and amplifies your content’s reach.
Leveraging Visual Content
Visual content is a straightforward way to improve social media engagement. Posts with eye-catching images, infographics, or videos are more likely to get attention as users scroll through their feeds.
Visuals make your blog content more memorable and shareable, appealing to both casual readers and those looking for in-depth insights.
How to Use Visuals
When integrating visuals into your blog posts, focus on relevance and quality. Use images that complement your content, such as charts for data-heavy topics or infographics that simplify complex ideas.
Videos can provide dynamic explanations or add a personal touch. Your visuals should be clear, well-designed, and mobile-friendly to enhance the user experience.
Where to Find Visuals
Creating or sourcing visuals is easier with the right tools. Platforms like Canva and Adobe Express allow you to design custom graphics, while free stock photo sites like Unsplash and Pexels provide access to professional-quality images.
For videos, tools like Animoto or InShot make editing straightforward.
Your investment in visuals will elevate your blog’s appeal and is likely to boost its shareability on social media.
Optimizing for Social Media Platforms
You’ll need to optimize your posts for the social media sites you use to maximize the reach and impact of your blog content.
For example, Instagram uses visually appealing images and brief captions, while Twitter focuses on concise, engaging headlines with hashtags.
Metadata influences how your blog appears when shared. Meta descriptions and Open Graph tags determine the link preview text and image, making your post more enticing. Always include a compelling description and a high-quality featured image to increase clicks.
You can also add a few social share buttons to your blog. These plugins make it simple for readers to share your content with just a click. Tools like AddThis or ShareThis provide easy-to-use options for integrating share buttons across multiple platforms.
Timing and Consistency
The timing of your posts can influence how much engagement your blog content receives. The various social media platforms have peak times when users are most active.
Consistency is equally important. Regularly sharing content helps build audience trust and keeps your blog on your readers’ minds.
Social media scheduling tools like Buffer and Sprout Social help you post regularly. These tools allow you to plan and automate posts so you maintain a consistent presence without manual effort.
Sharing at the right times and maintaining regularity enhances your content’s visibility and encourages more shares.
Make the Most of Your Content
Creating shareable blog content for social media starts with understanding your audience, crafting high-quality and value-driven posts, and optimizing for the unique characteristics of each platform. Attention-grabbing headlines, leveraging visuals, and keeping a consistent schedule can also boost your blog’s reach and engagement.
Marketing Insider Group can put you on the right track with our Social Media Content and Management Services. We’ll create custom social media content, engage your audience, and post at regular intervals, eliminating the guesswork. Contact us to learn about our social media solutions, or sign up for a free consultation.
Get a Free Consultation
for Content Marketing
