How To Pick The Best Growth Marketing Agency And The Ones You Should Check Out
Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business.
Growth marketing mainly relies on two strategies to help grow your business. First, growth marketing focuses on building customer relationships. Second, it fosters customer loyalty to ensure you keep customers coming back.
While it is a long-term strategy, growth marketing can pay dividends if you stick to it. But where do you start? While there are steps you can take on your own, typically the best results come from engaging experts. These top growth marketing agencies can help guide any business owner to maximize success in their business trajectory.
What makes a great growth marketing agency? How do you choose the right one?
Growth marketing is a complex subject, causing many who seek it out to become confused and frustrated when trying to navigate the process. A growth marketing agency is supposed to be your partner when trying to grow your business. You can allow them to do the heavy lifting in regards to executing your approach while you can focus on other aspects of your business.
But how do you know which agency is right for you? A good growth marketing agency should:
- Be open and transparent with their approach and how they can become an asset to your team.
- Understand that in growth marketing, the customer comes first.
- Get to know you as a client and build a reliable customer relationship.
- Line out their strategy with proven examples or data supporting their proposed methods
Here are the best growth marketing agencies out there:
- Relevance – One of the top choices for leading your industry through PR, SEO, and Thought Leadership – Best Overall Growth Marketing Agency
- PreApps – Known for strong results in mobile app marketing and adoption – Best Mobile App Agency
- Swidia – Offers personalized media strategies to support your business credibility as you scale quickly – Best Media Strategies Agency
- EmberTribe – From social media assistance to email marketing, EmberTribe offers services that can comprehensively build out your sales funnel – Best Paid Advertising Agency
- Tuff Marketing – From initial strategy to crafting original content, Tuff Marketing can help you achieve both fast results and long-term success – Best Data-Driven Agency
- Ladder.io – Offers strong expertise in global growth marketing endeavors – Best Global Agency
- Marketing Insider Group – Tied for highest-rated content marketing agency on G2 with more than 20 customer reviews and an average 4.9 rating, we hope you chose us for your SEO-driven blog writing needs – Best Content Marketing Agency
Methodology For Assessing An Incredible Growth Marketing Agency
There are a lot of components to consider when selecting the best agencies out there. Reviewing each agency’s website can give a lot of information about the services. You can also look at online reviews, but those are potentially subject to manipulation. There are numerous full service agencies. To make our list, we required the agency to focus on growth marketing; we also reviewed specific tactics they use.
We’ve identified three main ingredients that combine to make a highly rated growth marketing agency. These qualities are essential in driving the results and speed of business in 2022 and beyond.
Innovation within growth advertising involves creating customized strategies based on a business’s individual needs. What’s important to your company? Significant organic growth or paid growth?
Once you lay out your goals, your growth marketing agency should be able to craft a comprehensive plan to get you there. Building long-term brand loyalty will have different processes and timelines as opposed to support of a product launch. Identify how you want to grow and seek an agency capable of using a savvy combination of techniques to get you there.
Range of Clients
You want your agency to have small growth companies and also larger companies. You also want them familiar with different industries as well. Specialization has its advantages, but there are major benefits to flexibility.
Agencies that service a range of clients tend to be more adaptable to changes in growth techniques. Something that works in one field can potentially be tweaked and applied to another industry. Specialists might be unaware of opportunities outside of their specific niche. The best growth marketing agencies will be well rounded and adaptable.
Ability To Execute
Do they have deliverables in their service fee or are retainers due regardless of corresponding content or placements? Make sure expectations are clear in this regard. If you are under the impression that your monthly fees guarantee deliverables, check that you are receiving them. And if so, are your deliverables arriving by expected deadlines?
Another component to ask about is what results they’re striving for. It’s important to know how to gauge the effectiveness of a growth marketing agency’s efforts. Are you looking to improve a certain number of places in keyword rankings? Alternatively, are they tying their results directly to increased revenue?
The bottom line regarding execution is whether or not they have the ability to deliver the results they promise. If an agency cannot meet deadlines or achieve results in line with price points, you should look elsewhere for service.
The Best Growth Marketing Agency Reviewed
Now that you understand the criteria and know how we’ve broken down the best agencies, here is a detailed list of why you will — or won’t — love these marketing agencies.
Relevance – Relevance helps clients achieve the goal of owning their respective industry. They position themselves as a premium growth marketing agency that focuses on earning industry ownership through aligning a content strategy, digital PR, and custom SEO. Growth marketing can be a confusing area and Relevance has strategists that can identify how to get realistic results. This is a great agency to check out if you want to work with partners who are honest and have proven results to help you own your industry.
PreApps – If you are looking for help to launch an app, PreApps is the agency for you. PreApps provides an avenue for clients to successfully launch an app. On their site, they have an app analysis report that they will offer clients. They provide both paid and organic ads, as well as app promo videos to maximize success. You can also find resources including a blog and podcast to inform you of everything you need to know about the App Industry.
Swidia – While growth marketing can be a slow and steady process, Swidia provides clients an accelerated avenue. They provide a user acquisition team, creative studio, and growth advisory to assist clients with generating new leads. With clients including Cameo and Hennessey, you are guaranteed to achieve success with this agency.
EmberTribe – EmberTribe provides everything a client needs in regards to paid advertising. They have a proprietary method that they lay out here on their site. This agency is ideal for ecommerce brands, especially those who need help growing their business. If you are in the market for paid search, paid social media, email, or conversion rate optimization, this is a great place to start.
Tuff Marketing – Tuff Marketing values data transparency and adjusts their strategies to adapt to tactic successes and failures. Rather than a “set it and forget it” attitude, you’ll be sure to get frequent updates on how your traffic and keywords are performing. For both quick bursts and sustainable improvement, Tuff Marketing can create and execute a customized plan for your business.
Ladder.io – Ladder.io is truly a global marketing agency with strategists located all over the world. They are well-rounded in their service lines and work with both startups and Fortune 500 companies. They take pride in staying up to date with the most current growth marketing trends and offer full-funnel support. If you’re looking for an agency that will adjust strategies throughout your business’s growth, Ladder.io is a good choice.
Marketing Insider Group – MIG works by utilizing three tools to achieve success for its clients. Technical SEO, content strategy, and weekly SEO blog writing that all work in sync to increase organic search rankings with the right audiences. MIG works with large companies, B2B SaaS leaders and startups where buyers are searching for information online. Our clients see an average of 138% YoY growth and 7x ROI. Check out a few of our case studies including a large technology brand, a SaaS business, a Services growth brand, and even a case study we did on ourselves.
Picking The Best Growth Marketing Agency
If you’re still not sure which growth marketing agency to go for, we understand. All these companies have unique skills, awesome clients, and tremendous growth themselves.
We have an idea to help you get started: reach out to us and we’ll objectively listen to what you need, explain the pros and cons of different approaches, and recommend the best partner for you. We only work with companies who get what we do. And happily refer clients to growth marketing agencies like Relevance when it makes sense. So give us a shout and we’ll set you on the right path to growth.