Content Marketing
How Weekly Blog Content Solves the Top Challenges by Businesses [Survey]

How Weekly Blog Content Solves the Top Challenges by Businesses [Survey]

October 14, 2020
3 min read

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now.

From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times.

Fortunately, there’s a simple solution to tackling the biggest ones.

Quick Takeaways:

  • You don’t need a large budget to rank organically or compete with big business.
  • Committing to content marketing is a sound investment with much greater ROI than other tactics.
  • Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner.

The Challenges and How Weekly Blog Content Can Be the Answer

For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. I’ll be covering all the challenges and providing actionable steps that you can take to overcome them.

Challenge 1: Limited Marketing Budget (67.4%)

Budget is always a problem in marketing, and it’s likely to get cut before many other departments. So, can you do more with less?

If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work. If you’re not sure, do a few tests to identify where your spend is the most effective. Keep in mind that paid tactics only bring value when they are running. They don’t continue to have value.

While you may have a smaller budget right now, you also may have dollars you would’ve spent on conferences or events that you can redistribute.

My recommendation is to stop wasting money on ad spend. Instead, invest in content marketing.

Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. You can hire a service for a small fraction of your budget and pay far less than you would on advertising or sponsorships.

Challenge 2: Organic Traffic Requires Too Much Effort and Patience (60.4%)

SEO is a long game—so is content marketing. Ranking organically doesn’t have to be complicated when you use the best practice pillars of SEO—essentially, be the best answer to the question on the internet.

This is another area that you can resolve with weekly blog content and a service that will support you. On average, our clients see a 138% year-over-year increase in organic search traffic.

Challenge 3: Competition in the Digital World from Big Companies (46.1%)

Think you can’t compete with the big boys? After all, they have more money and resources. Yet, it’s achievable (check out this case study on how we rank and compete with companies much larger than ours).

It’s about being consistent with content marketing and always producing content your audience cares about. When you do this, you could gain a 300% increase in visibility, as some of our clients have.

Challenge 4: Building a Visible Brand (42.6%)

Becoming a household name doesn’t happen overnight. It’s a long process, requiring a strategic approach. You’ll need the basics: a modern website that’s content-first, a commitment to engage on social media, and assurance that you have content that speaks to every buyer persona at every buying stage.

Challenge 5: Keeping a Positive Marketing ROI (37.6%)

For marketing to be a revenue generator instead of a cost center, it has to deliver. With any dollars you spend, you should have expectations for a return. You’ll realize much better returns with content marketing and blogging than any other source. Our clients typically see a 7X ROI.

Challenge 6: Not Having Enough Time (34%)

You’re wearing lots of hats and juggling lots of tasks. Of course, you don’t have time to create high-quality content. Partnering with a blog writing service takes this off your plate. Let our experts do it for you.

Challenge 7: Setting Goals Properly (33.3%)

Goal setting can be tricky, but you need them to progress. Using SMART goals is a good idea. When it comes to content marketing efforts, we can help you determine what matters and how to set expectations.

Challenge 8: Expanding Marketing Channels (32.6%)

The marketing channels you choose to optimize should represent where your audience is and how they search for information. You may be reassessing them and finding that new platforms are attractive to your customers. You can expand your channels, but you’ll also need to create more content to post there.

Lots of Challenges, One Clear Solution

Weekly blog content has the ability to address all of these challenges. By committing to content marketing, you can see tangible results fast.

watch your traffic grow

Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.

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Michael Brenner

Michael Brenner is an international keynote speaker, author of "Mean People Suck" and "The Content Formula", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.

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