How to Make Your Content More Sharable from Mobile Devices

Michael Brenner on Aug 17, 2016 in Content Marketing

Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years.

With the statistics in mind (and the growth of mobile social access growing year by year), is your content ready? The process of attracting customers, users, and traffic through social media should be naturally attuned to smartphones and tablets.

Make Your Content Accessible from a Mobile Device

How easy is it for your users to access your content on mobile devices? Is it easy to load a page? Is it readable?

Use Google’s free tool to preview your page on a mobile device and use SiteGeek monthly data to make sure your site is up and running most of the time. There are also lots of both free and premium blog themes which are responsive and easy to customize: There is no excuse for a non-mobile-friendly website any more.

Make Your Content Sharable on a Mobile Device

ShareThis research has found that mobile phone users are actually willing to share URLs on social media: Users are three times more likely to share content via their iPhone versus their desktop.

That means, if you give your readers a good and easy way to share your article through a mobile device, you are likely to see a boost in shares.

The first step to take is to go ahead and test your social media sharing buttons on your mobile phone. Make sure they are responsive and provide a good mobile sharing experience. Social Warfare is a good tested option that offer both: Mobile-friendly buttons and smooth sharing experience on both mobile and desktop.

Provide an Off-Site Version of Your Content

Marketers have been arguing about this for years now: What’s better a mobile website or a native mobile app. The simple answer is really: Build both.

The benefits of having a native mobile app (even if it’s mostly content-based with no separate functionality) are obvious:

  • Your native app is searchable and findable in the app store
  • Once installed, it will draw a user to your site for months to come.

And the process is not as overwhelming as it used to be. There are fast and affordable options these days allowing you to create mobile apps quite easily.

Disable Your Pop-Ups for Mobile Devices

People get annoyed with pop-ups on desktop sites, but on mobile sites they are utterly intolerable. They slow down the page loading, can be hard to close out on a small screen, and aggravate everyone who encounters them.

If you are shaking your head right now, ask yourself if you have ever signed up for anything that used a mobile pop-up. I am 100% sure you just admitted that you haven’t, because no one has.

Provide Social Login As An Option

Social logins are pretty standard these days, but too many websites still haven’t adopted them. This isn’t a one-step way to catching more social shares, it just makes the initial connection. Allow people to sign up with their social profile, and then invite them to like or follow you from there.

You will also be showing that you are a service that understands the importance of social media. It speaks to a certain activity level on your profiles that make you worth checking out.

Start Thinking Instagram and Pinterest

Instagram and Pinterest are often thrown to the side as secondary platforms that have no place in the core structure of a marketing strategy. When targeting mobile users, this is a big mistake. Both are almost entirely reliant on mobile use, and they are made to really cater to the mobile crowd.

When you are creating content to drive leads or traffic, carve out a more thorough Instagram and Pinterest strategy that focuses on both as key elements to your marketing efforts. When you see your numbers growing faster than Facebook and Twitter combined, you will be glad you did.

Focus On The Social Platform Side

It would be great if we could find a way to get people to actually push those share buttons on websites when they are on their phones. That isn’t likely to happen, though. We can compromise by focusing on sharing from the social platform side, which people are more likely to respond to in the first place.

Place a short CTA right in status updates, whether they contain links or not. Don’t worry so much about the buttons on your site, which even people on desktops might not use in lieu of copy/pasting directly into their browser.

Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.