Earlier this year, my friend Sean Callahan at LinkedIn Marketing Solutions revealed the 12 favorite apps from some of the most influential marketing folks.
I loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work.
My Favorite Apps For Work
The first tool I love to use for work is CrystalKnows. Crystal will tell you the personality of anyone you email and even provides tips on how to respond to them. It’s scary accurate! It also integrates with your calendar and can send you a daily email for anyone you are meeting with that day with tips or news about them or their company. This tool was recommended to me by my good friend and one of the most talented marketers on the planet, Andrew Davis.
The second tool I use every day is Calendly. I was searching for something like this for the longest time and so happy to share it with you. If you’re anything like me, you get requests all the time from people who want to schedule a call. If those people are outside your company, you have no way to easily provide them with the time slots on your calendar that are free.
So I signed-up for Calendly and connected it to my Google calendar. When someone wants to schedule a meeting with me, I send them my personal calendly link and they can see openings on my calendar and schedule a call. I can block times of the days that are not open for people to schedule and I can define other details like meeting duration, contact details and more.
The third tool I love and use every single day is BuzzSumo. I’ve written about BuzzSumo a couple of times and when people ask me for my favorite content marketing tool, this is the one I always mention. Why? You can find the top articles, types of content, the top sources or channels, and the top influencers for any keyword or website.
12 More Marketers Favorite Apps For Work
Andy Crestodina, Co-Founder and Strategic Director, Orbit Studios Media
I heart the Jing app, because it lets me make screenshots with boxes and arrows fast. I just click the little Jing icon, select the part of the screen I want to capture, and then mark it up with text, boxes and arrows, cupid-style. It saves to the desktop so I can put it into emails, articles or presentations. Simple!
Pawan Deshpande, CEO, Curata
I use f.lux for computers (or redshift for android phones). It dims the blue channel on your screen as the sun sets, greatly reducing the strain on my eyes when I work at night and after hours. It also apparently helps you sleep better, which keeps me refreshed for another day of content marketing!
Russell Glass, Head of Products, LinkedIn Marketing Solutions
I love Pandora. Nothing gets me in the groove of getting real work done like headphones and my “Mumford and Sons” channel.
Ann Handley, CCO, MarketingProfs
My favorite app these days is Snapchat. I started using it as a parenting tool (because my kids were on it). But in the past few months I’ve grown to love it more broadly, specifically because Snapchat is the antithesis of Facebook. Facebook is the highlight reel; Snapchat is deleted scenes, behind-the-scenes, and the blooper reel… all rolled into one. There’s something about it that feels more intimate — for two reasons: 1) it’s live, unedited video. And 2) because Snapchat itself is a bit silly (the filters, the unpolished nature).
It’s tough to take yourself too seriously there. People who do take themselves or their feeds too seriously feel out of step with the vibe of the app itself. (IMHO). For all these reasons, I’m less of a fan of brands on Snapchat. To me the power of Snapchat is more about individuals or “brandividuals” (eww! Sorry for using that word), and influencers. The Hillary campaign, ToastMeetsWorld, DJ Khaled, and AP history teacher Tom Richey are all using it effectively because their presence is based around individuals (or in Toast’s case, one very cute rescue dog).
Matt Heinz, President, Heinz Marketing Inc
Subway Surfers is a ridiculous but addictive game on my iPhone. I spend most of my days in meetings or deep strategy discussions, and often go from topic to topic or client to client rapidly. It can be emotionally draining. So sometimes, between meetings, I take a five minute game break. I help a little dude dodge subway cars and pick up gold coins and win invisible prizes. It’s a quick diversion that’s become a mental “cleansing of the palate” for me between topics. It helps me reset and be fresh for the next meeting or discussion!
Doug Kessler, Creative Director & Co-Founder, Velocity Partners Ltd
Evernote is my extra-cranial memory. As my internal memory gets rustier, I rely more and more on Evernote. It’s like bookmarking but for life. Now I just have to remember that I made the note — and maybe how I tagged it. As time goes on, more and more of me is in the cloud.
Keith Richey, Director, Global Marketing, LinkedIn Marketing Solutions
This is going to sound crazy, but my favorite app at work is Bitmoji. It offers a way to liven up business communication with customization and personality, which in turn creates stronger bonds between myself and my colleagues.
Stephanie Sammons, Bestselling Author, Linked to Influence
My favorite app during the workday is #Slack. I have a handful of Slack accounts set up for various project and client teams. It’s easy to switch between accounts. Slack serves as a centralized hub for all of your communications and notifications. What I like best about it is that it keeps me out of my email inbox, which is especially valuable for internal dialogue amongst team members. I’ve also integrated my client support desk and billing software into Slack so that these notifications are centralized and streamlined. Slack is available on all devices which enables you to be notified anywhere in real time!
Lee Odden, CEO, TopRank Marketing
Managing 160k personal social media connections across 4 social networks is time I do not have. So I rely on Buffer to be my everything social on the go. From curation to scheduling shares to light analytics, Buffer is my BFF app. Of course my LinkedIn app is BFF #2.
Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions
My favorite work app is Microsoft OneNote, so I can stay organized on the go and capture content ideas on the fly by the seat of my content marketing pants.
Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions
While it’s difficult to choose and I hate to play favorites, my valentine app is Trello. The reason I love it so much is that dragging my task tiles from “To do” to “Underway” to “Delivered” to “Complete” makes me feel masterful and in control of my workload. It’s a real morale booster, not to mention that it keeps me on track with multiple projects. What can I say, using Trello just makes me smile.
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