By Ayana Lage, The Daily Infographic
Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.
Our team at The Daily Infographic sees dozens of visualizations every week, and we post a new infographic every day. Since we’re about halfway through 2017, we figured we’d make your Internet searching a bit easier. Here are the top content marketing infographics from the first half of the year.
Content Marketing Statistics and Trends, by PointVisible
This infographic was released only a few days into the year, so it’s fascinating to see just how many of these predictions have already come true. For example, the team at PointVisible speculated that we’d see 70 percent more B2B (business-to-business) content creation and 73 percent more B2C (business-to-community) content this year.
According to their research, nearly two in three B2B marketers are extremely committed to content marketing, while six in 10 B2C marketers are invested in content marketing.
Additionally, longform blog posts still generate nine times more leads than short-form blog post, and most consumers would rather learn about a company through articles than an advertisement.
Facebook was projected to remain big this year (as it has), and Instagram was projected to grow. Meanwhile, only two percent of marketers had plans to decrease their content marketing spending.
This infographic manages to do something difficult: Present a lot of information without leaving the reader feeling overwhelmed. I’m looking forward to PointVisible’s 2018 predictions––if the graphic is anything like this one, it’s sure to be valuable for marketers and consumers.
History of Content Marketing, by Outbrain
I have to be honest––history wasn’t my favorite class in school, so I’m always a bit wary of history-related infographics. But when I saw a history of content marketing dating back to 1895, I knew I had to find out more.
So how does content marketing––something that’s pretty much synonymous with the Internet––date back so far? If you ask Outbrain, magazines were technically the earliest form of content marketing, thanks to the focus on design and the commitment to helping customers.
Fast forward several decades, and we’re in the 21st century. With the advent of podcasts, blogs and videos, the early 2000s brought a boom in content marketing. By last year, 88 percent of all brands were said to use some form of content marketing.
Outbrain also predicts some trends for this year, like virtual reality and hyper-personalized content, but the thing that this infographic succeeds at is surprising its readers. The 19th century isn’t exactly discussed often when we’re talking about content marketing, but it’s clear there are lessons to learn from companies that helped make attractive visual content a consumer expectation.
Industries With The Best Content Marketing by Contently
We’ve already established that most businesses are using content marketing in one form or another, but which industries stand out in a comparison? Contently used its internal data to rank the top industries by performance metrics in an infographic reminiscent of the Olympic Games.
While finance has the most content marketing-related material available, the industry loses when it comes to the average attention time (this is measured by how long users spend with a story). B2B publications that aren’t tech related win the race here, and technology is a close second.
B2B leads in almost every category with one notable exception: the average finish rate. This measures how many people make it to the end of a story or content piece. Only 13 percent of B2B readers finish, while more than one in three tech readers make it all the way.
Even though finance is a clear winner by sheer volume, taking a deep dive and analyzing the data shows us that B2B is really leading. It doesn’t hurt that most people love competitions, and the comparison to the Olympics keeps viewers curious to see who will pull out a win.
The Mixology of Content Marketing by JBH
Whether it’s viral content, blogging, or even white papers, it’s all covered here. Social video is akin to a margarita––it requires colorful appeal, a clear message and entertainment.
Longform writing is like a mint julep. What’s most important is a clear storyline. Once you have that, add a fresh subject and a strong grasp on your audience, and you’ve got the perfect combination.
Infographics are similar to a Singapore Sling, a gin-based cocktail. What’s required? A clear storyline, quality data, hard-hitting stats, and striking design. Cheers to JBH––if this infographic were a cocktail, we’d definitely be asking for another.
With five months left in the year, there are surely more great infographics to come. These are some of the best we’ve seen so far––our team hopes they help you as you strategize your next content marketing move.