Weekend Reading: “The Road to Recognition” by Barry Feldman

For the 122nd episode of The Marketing Book Podcast, I interviewed Barry Feldman, co-author with Seth Price of The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.

In the book’s foreword, Jay Baer (Convince & Convert) explains that there are people who (like kale lovers) are passionate believers in the power of personal branding. And then there’s everyone else.

For those who place a lower priority on personal branding, Erica Nicole (YFS Magazine) warns: “There’s a good chance that if you’re not controlling your personal brand, someone else is.”

The book explains why personal branding is so important in the digital age and shows in great detail the 26 most important aspects of building a personal brand (there’s a chapter for each letter of the alphabet). The benefit of each idea is explained in simple terms and followed with actionable advice.

But wait, there’s more! The authors rallied 26 experts to contribute insights for each chapter. Marketing rock stars and entrepreneurs such as Kim Garst (Boom Social), Brian Clark (Copyblogger), and Joe Pulizzi (Content Marketing Institute) reflect on the value of each personal branding principle.

“If you want to achieve success in your career on your own terms, you need to read this book.“

— Michael Brenner, CEO, Marketing Insider Group and Author of The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again

A bit more about the book…

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.