The Role of Content In The Future of Marketing [SLIDESHARE]

 In Content Marketing

2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group (MENG).

The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. (Tweet This)

Successful brands are becoming publishers and storytellers by creating content that buyers want. (Tweet This)

Content marketing is more than a buzzword! It is an imperative for brands. (Tweet This)

It is also the hottest trend in marketing because it is the biggest gap between what buyers want and what brands produce. (Tweet This)

In this slideshare, I present:

  • Why content marketing has emerged as a key trend in marketing
  • What approaches you should consider when building a content marketing practice and how to measure success
  • What are the emerging trends and predictions for the future of branded content marketing programs

This slideshare was developed for executive marketers who are interested in learning why content marketing is one of the hottest buzzwords in marketing today and how you can take advantage of it to reach and attain new customers for your business.

Let me know what you think in the comments below. And please follow along on TwitterLinkedInFacebook  and Google+ or  Subscribe to the B2B Marketing Insider Blog for regular updates.
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Michael Brenner
Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.
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Showing 4 comments
  • Amy

    So much has changed since the emergence of digital marketing for sure! A great post, thanks for sharing

    • Michael Brenner

      Thanks Amy, big changes in a short period of time. My 10-year old told me last night that the first cell phone with a camera came out the year she was born! Unbelievable.

  • Glenn Gow

    Michael, thank you for this great content!

    One of the things we see many companies do mistakenly, is to create great content, and share it on their own properties and through their own channels.

    I realize you go way beyond this. My advice to others is to focus on gettting your content OUT to where your buyers are, and don’t assume the’ll come to you.

    Thanks again.

    Glenn Gow

    • Michael Brenner

      Great point Glenn. Distribution is so important. Everyone wants a viral hit and often forget that even the very best content needs a little push.