For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You.
Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well.
In The Storytelling Edge, the strategy minds behind Contently, the content marketing technology company, reveal what’s worked for successful brands to build relationships with millions of customers and advocates.
In the book, they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
From the book:
If you’re reading this book, you’ve probably heard of content marketing, brand publishing, brand storytelling, or one of its many euphemisms.
The Internet has a glut of content about content. There’s plenty of people preaching that we should do storytelling for marketing. The thing we found, though, is that there’s a distinct lack of material on what we think is the most important part:
How does great storytelling actually work?
And how can a business actually get better at it?
A bit more about the book…