The Secret Ingredient To Great Content
We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content?
Doug Kessler (@DougKessler) and the folks at Velocity Partners have struck again with another amazing perspective on content marketing.
As Doug says in his latest blog post:
The average stuff isn’t really going to work any more. We all need to be aiming higher, to create the ‘home run’ pieces that really drive successful programs.
The Secret Ingredient in ‘Secret Ingredient Soup’
(Disclosure: I’m a father of 4 young children. So I often see the world through animated films.)
In the Dreamworks animated film Kung Fu Panda, Jack Black plays Po, an overweight Panda with no martial art experience. Po finds himself chosen as the “Dragon Warrior” who must defeat an evil kung fu warrior bent on destruction.
While he receives some basic training from a master (voiced by Dustin Hoffman), Po has no faith that he can defeat anyone. He asks his father, a noodle chef, to tell him what the secret ingredient is in his “secret ingredient soup.”
His father replies by saying that there is no secret ingredient. He explains that his customers simply believe it is special.
Enlightened and armed with this wisdom, Po goes on to defeat the evil warrior.
I know I’m not supposed to “bury the lead” but I’ve given you a hint to the secret ingredient in great content marketing. To get the answer, check out this slideshare. You’ll see the answer in under 15 slides…
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