Top 20 Content Marketing Blogs You Should Read Every Day

What are the top content marketing blogs you read every day?

This is a question I get asked, just about every day. And while there is a long list of blogs and media sites I browse, a bunch of great B2B Marketing blog sites, and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day.

The list spans across everything from non-profit associations, to media companies, to startup founder blogs, to technology companies, to research organizations and of course, to content marketing consultants.

I listed my top two resources (CMI and MarketingProfs) in order, but I ask that you don’t read too much into the order after that. There are days when our own NewsCred blog creates a better article than just about anybody. And there are days when anyone else on this list does the same.

I’ve also listed some of the top articles for each site, according to one of my favorite free content marketing toolsBuzzSumo, to give you a flavor for what they publish.

In full disclosure, I list my own site at #21. But I’ll leave it up to you to decide if it deserves to be a top 20 content marketing blog.

I list the NewsCred blog as well because I believe we’ve earned a mention, but I also list some of our competitors who are trying to add to the content marketing conversation and advancing the cause of content marketing with their blogs.

So if I missed someone you read EVERY DAY, please let me know in the comments below?

The Top 20 Content Marketing Blogs I Read Every Day

  1. Content Marketing Institute (@CMIContent) – everything you need to know about content marketing. If you pick one resource, this is the one. Joe and his amazing team know how to do it right. They don’t just talk the talk, they walk the walk too with awesome conversions, focus on subscriptions and a print magazine to boot. Best article of the past year? How To Write Content That Engages Mobile Readers by Neil Patel has more than 3,000 social shares (see my shout out to Neil below).
  2. MarketingProfs (@MarketingProfs) – Led by their amazing Chief Content Officer @AnnHandley, this is one of the best resources covering the latest trends and thought leadership in marketing. If you only pick two sites, these are the two to read and share. Best article of the past year? How To Overcome The ‘No Time To Create Content’ Challenge by Joe Chernov – it has more than 4,000 social shares (and . . . see my shout out to Joe below)
  3. Hubspot (@Hubspot) – The top resource for inbound marketers. Run by my good friend Joe Chernov (@jchernov). 20 Facebook, Linkedin, Twitter and Pinterest Features You Didn’t Know Existed (But Totally Should) by Lindsay Kolowich has more than 16,000 shares (holy cow!) Lindsay has the top 3 spots on the Hubspot blog.
  4. Neil Patel’s (@neilpatel) QuickSprout Blog (@quicksprout) is an awesome resource on SEO related content marketing articles. His top blog is How Spending $162,301.42 on Clothes Made Me $692,500. It has more than 10,000 shares. For real. Check it out. Also see a great blog on SEO What SEO Used to Be Versus What SEO Is Now.
  5. Kevan Lee’s (@kevanlee) BufferApp blog (@buffer) is probably one of the best blogs on the internet, and a great resource for startup marketing. His top blog, Inside the Facebook News Feed: A List of Algorithm Factors has more than 12,000 shares.
  6. Digiday (@Digiday) covers the latest trends in digital marketing. Their top article is Why agency people are so unhappy. Not surprising then that I wrote this rebuttal against a popular Digiday “copyranter.” Check it out!
  7. Lee Odden’s (@LeeOdden) TopRank Blog (@toprank) is a top resource for content marketing, SEO and more. His best blog of the past year? 25 Women Who Rock Social Media. Yep, that’s just the kind of guy Lee is.
  8. Copyblogger Blog (@copyblogger) has been doling out online marketing advice for quite some time. Their big move this past year created their top socially shared article, Why Copyblogger Is Killing Its Facebook Page – Copyblogger.
  9. Social Media Examiner (@smexaminer) is nailing the social media aspect of content marketing. This blog is a model to follow as well. Their top post generated almost 18,000 social shares with 20 Social Media Marketing Tips From the Pros.
  10. Mark Schaefer’s {Grow} has been helping marketers for a while as well. He’s good for a dose of advice every single day.
  11. Convince and Convert by Jay Baer (@JayBaer) is a great resource from one of the smartest and best guys in content marketing. His top article is Why It Might Be Time to Completely Change Your Social Media Strategy.
  12. eMarketer (@eMarketer) is a great marketer resource for stats. Hers’s their top article of the past year: Total US Ad Spending to See Largest Increase Since 2004. Yeah, they got stats on people still spending money on ads, yo!
  13. MarketingSherpa (@MarketingSherpa) provides research reports and blogs on marketing. And their top article of the past year is on content marketing: Content Marketing 101: Tips on content strategy.
  14. Social Media Today (@SocialMedia2day) is a great site syndicating some of the best authors covering social media. Their top post has received more than 176,000 social shares!!! Let’s Talk: Retaining Ownership of Your Personal Data.
  15. Adobe’s CMO.com (@CMO_com)  covers marketing and digital trends for marketing leaders. Their top blog is Kevin Spacey’s Top 3 Tips For Better Storytelling. Yes, That Kevin Spacey but I like to think they were just inspired by my own WTF Does Kevin Spacey Know About Content Marketing.
  16. The Chief Marketing Technologist Blog from Scott Brinker, the CTO of Ion Interactive, talks about the combination of marketing and technology (@chiefmartec). This may be off many people’s radars but Scott is one smart dude. His top post, Marketing Technology Landscape Supergraphic (2015)  has been shared almost 7,000 times and it’s worth checking out. This is a blog to subscribe to.
  17. Contently’s Content Strategist blog is also a good choice. Not only do I need to give some equal time to our competitors, it’s just the right thing to do. Their top article is This Surprising Reading Level Analysis Will Change the Way You Write by co-founder Shane Snow.
  18. Kapost’s Content Marketeer is run by my good friend Jesse Noyes (@NoyesJesse) and his team. These are some classy folks doing some good things in content marketing and the industry is better for it. Their top post is 7 Marketing Cheat Sheets You’ll Use Again and Again by Jesse himself. But also check out Are Influencers Tired of Influencer Marketing? by @andrewjcoate that included some quotes from yours truly.
  19. SmartBrief on Social Media (@SBoSM) does a great job at curating the latest news on social media and content marketing related articles from all over the web. Their top piece of content is 3 social marketing tools that come with super powers.
  20. My own B2B Marketing Insider? You be the judge. My top posts of the last year are The Top 200 Content Marketing Brands And Influencers20 Amazing Examples Of Brand Content Marketing Hubs29 Amazing Content Marketing Quotes To Inspire YouHey Marketing: An Inquiry Is Not A Lead, and 22 Free Content Marketing Tools To Drive Your Content Marketing Plans.

Did I miss one of your favorites? Or is one of your top resources too low on the list? Please let me know in the comments below!

Are you interested in engaging and converting new customer for your business? Contact me here and let’s talk about how we can help.

Photo Credit: Flickr user aafromaa

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Showing 31 comments
  • Mousa Ackall

    Michael – Great post. Just made sure I was following them all on Twitter. BTW – I think you mis-linked @MarketingProfs to @MarketingProf.

  • Mael Roth

    Hi Michael,
    This is an epic list, thanks, there were two in there I did not know about. :=)

    If I may share three additional ones which are not in here but I find hugely valuable:
    – Kissmetrics
    – Smartinsights (!)
    – Econsultancy

    • Michael Brenner

      Thanks so much Mael. KIssmetrics and econsultancy are both good ones. I didn’t know Smartinsights but will definitely check them out now!

  • Donna Sauve

    Great article Michael. I think Marketingland http://marketingland.com/ is another great resource.

  • Nikki Mendez

    Thank you, Michael, this information is so helpful! And yes, I have subscribed to your blog. Why? Because this post is exactly what great content marketing should be – informative, engaging, giving, credible and it gives me a level of trust. Therefore, you join the ranks of other experts I follow for best practices!

    • Michael Brenner

      Wow, thanks Nikki. You really just made my day! I hope to continue to earn your trust.

  • Paula Kiernan
    • Michael Brenner

      Thanks Paula,

      You are the second person to bring this up. The other was offline so thanks for the comment.

  • Hanif Sipai

    Thanks Michael for share. Great list of handy resourceful contents & blogs to go through.

  • Tracy Mallette

    Thanks for the list, Michael! There are some on there that I haven’t seen before and will add to my Feedly.

    A couple essential biggies that aren’t on the list are Search Engine Land and Marketing Land to keep up on industry news as well as content marketing tips

  • Ian Guiver

    A very useful blog. Thank you. I am a great fan of Marcus Sheridan. I saw him at Hubspot’s conference last year and his really gutsy delivery really got people’s attention. His blogs have a similarly direct and challenging style so I recommend them as a contrast with some of the (excellent) blogs that you have listed.

    • Michael Brenner

      Thanks Ian, Marcus has a great blog and he’s an amazing speaker. He’s someone who belongs on any list of content marketing blogs to read for sure along with Velocity Partners and some of the others already mentioned here. Thanks for the input.

  • Rahul Yadav

    It’s really a Awesome List…Hope this list will help for beginners too…

  • bari

    Great article! I love garrettm@coschedule.com–http://coschedule.com/blog

    • Michael Brenner

      Thanks Bari, I appreciate the feedback and will check it out!

  • Christal Marx

    Great list! I’m excited for Digiday. I hadn’t heard of that one before but I just subscribed.

  • Alvin

    Great list Michael! Neil Patel and Hubspot are pretty good.

  • Pep Tactics

    This one is definitely good list. Really huge post with lots of information. Content Marketing Institute, Copyblogger and
    QuickSprout are really favorite of mine. I think Jeffbullas and backlinko are also the best sources to learn Marketing techniques.

  • Angi Cividino

    Just got around to seeing this fantastic list and resource (now bookmarked!). I think it’s important that as content marketers we continue to “fill the well” with content that resonates with our audience/customers. Goes without saying, I know. For ideas and/or for inspiration, may I suggest: SlideShare (http://www.slideshare.net/) or SlideShare’s blog (https://blog.slideshare.net/), and Open Forum (http://t.co/HDAkmxJYn1). Search for content or ‘content marketing’ topics that appeal to you or your audience. Thanks again!

  • Rabia

    Impressed a lot, such a great resource these are… Thanks for sharing.

  • Ella

    Pretty remarkable list of marketing blogs you provided in here…Neil Patel is worth a read.

  • Manmay Mehta

    Thanks Michael. It helps. Hubspot is the best resource out of all and others too have regular insightful postings.

    I really love the writing pattern of hubspot. It is straight to the point and keeps you engaged all the time.

    • Michael Brenner

      Thanks Manmay, I agree they do a great job, especially for smaller businesses. I really think we can all learn something from all of these sites.

  • Chris Adams

    Excellent list of blogs! I already follow a lot of those, but some are hidden gems! 🙂 I’ll be adding to my Feedly account!

  • Maria Scopelliti

    Great list! Another good source is PR Daily.

  • Dale Rennie

    You just nailed it. There are 5 of those lists which I use to read not everyday, but at least every week. Social Media Examiner, Copy Blogger Blog, Marketing Profs, Content Marketing Blog, and Social Media Today. In fact, I usually give comments and feedbacks about their articles after reading them. I love their articles as it serves as a guide, a refresher, and it adds up to my knowledge everytime I read any of their latest posts.

    • Michael Brenner

      Thanks Dale. I hope you’ll consider reading us each week or subscribing here as well 😉

  • Jae Tavolario

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