For the 120th episode of The Marketing Book Podcast, I interviewed John Hall author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You.
Whether you’re a marketer representing a brand, a salesperson, a startup or a CEO, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call.
There’s no better way to drive opportunities that result in increased revenue and growth.
The author explains:
One of the most effective ways to enrich the lives of your target audience is to help fulfill their hunger for relevant, engaging information and insights.
In this step-by-step guide, John Hall shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:
• How consumer needs and expectations have changed and what this shift means for you
• How to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• Proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust
A bit more about the book…