Weekend Reading: “Top of Mind” by John Hall

For the 120th episode of The Marketing Book Podcast, I interviewed John Hall author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You.

Whether you’re a marketer representing a brand, a salesperson, a startup or a CEO, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call.

There’s no better way to drive opportunities that result in increased revenue and growth.

The author explains:

One of the most effective ways to enrich the lives of your target audience is to help fulfill their hunger for relevant, engaging information and insights.

In this step-by-step guide, John Hall shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:

• How consumer needs and expectations have changed and what this shift means for you
• How to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• Proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust

A bit more about the book…

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.

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