Content Marketing
What Is A Blog Writing Service? (And Why Your Business Needs One)

What Is A Blog Writing Service? (And Why Your Business Needs One)

December 15, 2022
24 min read

In today’s digital world, your website is the lifeblood of your business. And blog articles are the heartbeat, providing a regular rhythm of education, thought leadership and storytelling that addresses your customers’ needs.

A weekly blog service allows you to keep a healthy and steady heartbeat. They provide regular mini-appointments with your audience. A Blog Service also helps you to rank for the important topics and keywords in search engines. And, best of all, they are the most cost-effective way to get leads and revenue from your website.

And yet, only about half of Fortune 500 companies maintain an active blogging presence. So even if you think that everyone is doing it (they are not), there is still tremendous opportunity to make your website stand out among the competition.

By adding consistent blog articles to your website and, better yet, hiring a blog service, you’ll get better ROI than any other marketing activity. Read on to learn why.

Quick Takeaways:

  • The more frequently you blog, the more visitors, leads and conversions you get. Study after study has proved this.
  • High quality content helps you build up brand authority and gain visibility in search rankings.
  • When you outsource blog content creation, you don’t have to worry about frequency, meeting timelines, niche expertise, or ROI.
  • Having a blog is essential to wooing today’s information-hungry customers. But most businesses don’t have the time, expertise, or budget to hire an in-house writing team.
  • A blog writing service can turn your subject matter expertise into expertly written content.

The Case for Having a Blog

First, let’s just get one important matter out of the way: You have a blog, right? If the answer is no, you’re not alone. Some new businesses get too caught up in their day-to-day basic functions to start one. Others think blogging isn’t for them – it’s the purview of foodies, mommies, and health gurus. But nothing could be further from the truth.

If you’re shelling out big bucks for advertising, consulting, data analytics, and email nurture campaigns, plus the aforementioned website, the cost of running a blog is negligible by comparison. It’s the lowest hanging fruit on the tree, and you should be grabbing it as often as possible.

Think about these apples, ripe for plucking:

  • Content marketing gives you three times the number of leads compared to paid search ads for every dollar you spend.
  • You can boost your website traffic by up to 2,000% with high-quality blog content.
  • When you blog, you’ll get 97% more links to your website than sites that don’t.
  • Blogging is 13x more likely to yield a positive ROI than numerous other marketing activities, according to data from HubSpot.
  • Companies who publish consistent blogs show 6x the revenue from traffic and leads attributed to their website.
  • B2B companies will generate 88% more leads, while their B2C cousins will generate 67% more revenue through publishing blog posts consistently.

That’s a lot of value to leave on the table if you’re not blogging. Further, the leads you generate will cost 62% less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Isn’t that enough reason for any company to jump on to the blogging train? Imagine what could happen if you missed out and your competitors get –

  • 97% more traffic
  • 88% more leads
  • 67% lower cost

You’d have a heart attack, wouldn’t you?

I thought so. Bottom line, you need a blog to stay ahead of your competitors.

Converting More Customers

With a blog, you can engage directly with consumers better and more cheaply than with advertising. And, a blog gives you more control and focus over that dialogue than social media, for example. You get multiple opportunities and stages to convert readers to customers and to make existing customers repeat ones.

Think about your current marketing activities. They probably entail chasing customers in some way, such as by trying to get them to open emails or hoping they see your carefully placed (and expensive!) online ads. But, with a blog, consumers come to you. If they like what you post, they’ll come back, so you’ve just created a source of repeat traffic to your website and turned it into a dynamic and personalized face for your company.

Much of your blog content can easily be evergreen, meaning it is relevant for at least for several years, which means once you’ve done the work, it keeps working for you. You can update popular posts with new data as needed with a minimum of extra time.

Why is your content so compelling? Because it’s not poorly disguised advertising or pushy sales material. Instead, the bulk of your posts should be value-added content for readers, such as:

  • Tips, how-tos, and tutorials for things that stymie most people but at which your business excels
  • Aggregated industry trends, information and studies that save readers time by not having to hunt it down
  • Interviews with thought leaders or guest posters, including round tables
  • Questions and exercises to generate positive change
  • White papers and case studies
  • Videos and infographics
  • Samples from upcoming long-form content, such as books

Another good use for your blog is to solicit feedback on your products or services. You may uncover and then be able to answer common objections during the selling process in ways you cannot elsewhere. Additionally, you can offer solutions to common customer service issues.

You can also utilize your blog to introduce new products and services or to announce events, although you want to sprinkle these posts in with the value-added material to avoid sounding too salesy.

Having a popular blog can quickly promote you to a position of industry authority, a desirable spot to be in. You’ll find it easier to network with others in your field, and you’ll develop a reputation as the one to turn to for expert advice.

With influence often comes that sweet number-one search ranking that companies covet. When potential customers search for terms related to your business, your name will appear at the top, increasing traffic to your website, where you can get people interested in your product or service and eventually sell them on it.

What are the best ways to reach that coveted top spot in Google?

  • Always post high-quality, original content. Don’t “stuff” (overuse) keywords and use a post length that favors your topic and your audience, rather than what you’ve heard you must use.
  • Include keywords in your blog post URLs.
  • Do your SEO homework and make sure your keywords are what people are using in common online searches.
  • Include a meta description for each post.
  • Make your website easy to navigate and designed for the user. It must be fast loading and responsive to all types of computers and devices.
  • Use available digital marketing tools, such as Buzzsumo or Google Trends, to help with your search engine optimization research.
  • Promote your content well with connections and industry influencers.
  • Consider paid promotion to boost your ranking. Sometimes organic promotion doesn’t cut it at first.

What Is a Blog Writing Service?

The most important part of your content marketing strategy is, of course, the content itself. But what if you’re not a great writer? Or you simply don’t have the time or employees to spare to write regular blog posts in-house?

Many business owners and marketers find themselves facing this dilemma, and luckily there’s an easy solution.

A blog writing service is an outsourced marketing program that provides frequent blog articles for you to publish on your business website with the goal of gaining organic traffic and leads. 

Content subscription services employ professional blog writers to produce blog posts for you on a regular basis. Using such a service means you can set it and forget it: publish high-quality content, without spending a lot of time.

Because these services have entire teams of writers at their disposal, you can order as much content as you need on a recurring basis. If you want to publish weekly or daily blogs, you can place your order in advance and have the blog post ideas and the articles ready to publish without any need to chase up freelancers or hire your own team of full-time staff writers.

Some blog services like ours include keyword strategy, topic development, image and SEO optimization (meta descriptions, alt tags, etc.) and reporting along with the weekly blog articles themselves.

Why You Should Hire a Blog Service

“But,” you say, “I’m busy just running my business. I don’t have any time to write a blog. Besides, I practically got through English Composition 101 by the skin of my teeth. I’m an engineer/doctor/web developer/financial services professional, not a writer.”

So, if you’re convinced now that you should have a blog, or if you already have one but it’s been getting lackluster attention, how do you make it work?

For most businesses, especially those on the smaller side, the answer is to outsource blog writing. There are many benefits to hiring a blogging service and almost no disadvantages, and we’ll discuss how to overcome those later in this article.

Leveraging ROI

First, from a strictly financial point of view, outsourcing your blog nearly always lets you leverage that ROI in your marketing plan. Many companies are not sufficiently staffed to add blog writing to their list of duties. If you think about your own employees, they’re likely already up to their limit with their current job descriptions. Do you really want to add more to that? Significantly more?

Blog writing, when it’s done well, isn’t simply an hour tossed off here or there; it involves careful planning and integrating your blog posts into a comprehensive 12-month campaign within your overall marketing scheme. You need to develop a marketing calendar around goals and timelines and then spend manpower on content ideation before a single word is penned.

You need to schedule posts often enough to see a return on your blogging investment, which means posting at least several times per week to accumulate a regular following. New studies point to frequency as a key way to get desired ROI:

  • The more often you blog, the more traffic you get.
  • With 11 or more posts per month, you’ll see a considerable increase in website traffic, whether you are a B2B or B2C business.
  • The more posts you accumulate on your blog, the more traffic you’ll get, which in turn means more leads.

To accomplish this in-house usually requires hiring a full-time writer, which means not only paying a competitive salary but perks as well. And, there is a time investment in the interviewing and onboarding process, too.

Our standard weekly blogging package is less than nearly every number on that table above! And we provide Keyword research, competitive reviews, headline creation, monthly reporting – in addition to the writing.

You can get around all of this cost just for the writing part by outsourcing your blog writing and save tens of thousands in your marketing budget in the process.

It’s worth noting that cheaper blog writing and cheap SEO aren’t always better. While you don’t have to break the bank outsourcing your content, which would defeat its entire purpose, you often get what you pay for. Better services hire more in-demand, experienced writers and vet their people carefully. In turn, they charge more to their clients, but it’s often worth it in the end.

The Best Writers for Your Business

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Once you no longer have the time to create content, the hours it takes to find a quality writer can fill your schedule right back up. You have to advertise the position, interview candidates, and onboard and train a writer. If the person doesn’t work out, the process starts over again.

Freelance job boards offer enticing prices, but you typically get what you pay for. To find the best blog writing service, locate a company that tests and verifies that writers are fluent English speakers who communicate clearly through the written word.

Check the recommendations from sites like G2 to see if people are willing to spend the time to provide references.

PS – And make sure all content goes through a plagiarism check. We make sure all content is 100% original, and written by a human. In fact, we are currently testing an AI checking tool as well! (More to come on that!)

Professional writers are all good, but how do you know they’d be able to passionately create content that’s just right for your business? Here are some things to look for when selecting the right blog writers for your needs:

  • A reputable agency or service that can provide examples of work and/or names of clients they have worked with, preferably similar to your business
  • Experienced, well-vetted writers who can commit to at least a year or two of work with you, so you don’t have to retrain new bloggers every few months
  • Bloggers with experience in your niche – the more specialized your area, the more expertise the writers should have
  • Ability to turn around content on a reasonable schedule that works for you
  • In-house editing and project management, if your needs are complex or your volume is high
  • A price that nets you solid talent while still allowing you to maintain high ROI
  • Excellent communication so you can work as a team

In turn, your business should be able to reciprocate in places where it makes sense to do so. Your people should be equally accessible for questions and clarification. While you want timely responses to your messages, you need to understand most writing services are juggling multiple clients like you. The more you can schedule in advance, the easier it will be for your bloggers to accommodate your needs. Create reasonable turnaround schedules and leave time for edits, especially early on in the process.

Most CEOs and CMOs spend enormous segments of time trying to get the best return on investment from their marketing activities, when the highest ROI solution is literally at their fingertips. Outsourcing your blog and blogging frequently have virtually no downsides and are proven to increase profitability considerably. It can take a bit of time and energy to get the ball rolling, but once you set up a system with a blogging service, you’ll never want to go back to writing your own content again.

Professional Writing Skills and Scalability

One of the best advantages of working with outsourced blog writers is the professional writing skills they bring to the table. While many business owners and CMOs fancy themselves good writers, writing a blog isn’t the same as writing ad copy, venture capital proposals, or even sales nurture emails.

Best practice blog writing today follows certain standard formats that make content easily consumed by readers, such as headings for “scan-ability” and bullet lists for easy summaries. There are stylistic conventions and other elements that most executives don’t employ on a regular basis. Professional blog writers know how to use all these tactics to make your posts attract and keep readers, as well as how to generate discussion in the comments section.

Blog services also come with proofreading and editing, so your copy is free of errors and is presented in a well-organized fashion. If you’ve ever read a blog that looked horribly unprofessional, you’ll understand how valuable this polishing is. It will also be run through a plagiarism algorithm. Reputable blog services don’t have writers that copy other work, but it is possible to accidentally include phrases that mimic others’ posts, which can mess with your SEO.

With a professional service, you also get assistance with SEO research and developing content topics. This can be a boon when it comes to getting more eyes on your website. Need matching social media posts, images, or infographics along with your blog content? Many agencies can provide that as well.

Do you have multiple businesses under one corporate umbrella, which entails maintaining many websites? This is no problem for a professional blog service because they’ll have multiple writers available to handle large volumes of content. You can scale larger as your business grows, too, and your blogging service will grow with you. Likewise, you can handle multiple tiers of the buying process and dedicate posts to different sales stages, just as you would with email nurturing.

To summarize,

  • They save you time, as you don’t have to research and write the content yourself. With content outsourced, you’re free to focus on strategy and your core business activities.
  • You can benefit from pre-screened, qualified content writers, without the need to directly employ freelancers yourself. Because many services employ hundreds or even thousands of writers, you can also request specific experience or qualifications when you’re ordering content – many writers are industry experts in a specific niche.
  • Access a wide pool of talent and experience. It’s likely that the content service you choose will have writers from all walks of life and from all over the world. This can be very valuable when you need content written from a specific point of view, or you just want to vary the voice of your blog posts. Having this large pool of writers also means it’s easy to switch to a different writer if you’re not happy with the content you’ve been getting – this is not so easy if you’ve hired a full-time in-house content writer.
  • Posts are edited and plagiarism free. Good quality services will have a separate team of editors and will check content for uniqueness before releasing it to you – the whole process is managed for you, making it much easier than working with freelancers directly
  • It’s an affordable way of producing content. Because you’re ordering content in bulk regularly, you can benefit from more affordable rates than if you were to order individual articles.
  • They can come up with a content marketing plan for you. Not sure what to write about? Some services will handle the keyword research, competitor analysis, and content strategy for you, so all you have to do is hit the publish button.

What Can A Blogging Service Do for Your Business?

Content marketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world. An agency that writes your blogs for you will combine their industry knowledge with keen research abilities to create regular blog posts that leverage the blog writers’ abilities to communicate with your audience, and propose solutions that can help your customers solve the problems that keep them up at night.

Build Industry Authority and Customer Visibility

And you are good at what you do. Only problem – not enough of the right people know just how good you are. Blogging helps you showcase that expertise without spending a moment of your time.

Having a blog writing service builds your authority in your industry in the minds of people who might not even have heard of your company before you launch your blog. When you couple that exposure with your social media reach by posting links to each post on your social media pages, it’s sheer marketing magic.

Furthermore, with every blog post you publish, your visibility on your target customers’ searches rises. A blog writing service will know how to leverage the right keywords and metadata to get both search engines’ and your target audience’s attention.

Create Newsletter and Other Gated Content

Your blog writing team can also create extra content that you can send to your email newsletter subscriber list. These articles can take a deeper dive into material that you covered in your blog posts or provide insight into topics you haven’t yet covered in your blog posts.

As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe. Providing expertly written, highly informative information in every newsletter will spark even more interest in your company, positioning you as a thought leader in your industry.

An email newsletter works equally well for B2C companies as well as B2B businesses. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent.

In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase. Here’s an example from Zillow:

Craft Account-Based Marketing Messages

For B2B companies, you can even repurpose your blog post into personalized content in one of today’s hottest marketing strategies – account-based marketing. With a blog writing service, you’ll have a team of writers who know your company and its work – and can craft content tailored to each decision-maker’s interest.

For example, you could send a manufacturing company’s head engineer an article about how your new widget can shave hours off the manufacturing process, while the chief financial officer would appreciate an infographic about how much money the company would save by putting your widget to work in the process. Their developer, though, would love an article about the way you put Agile methodology to use as your team created the device.

ABM improvement

When B2B companies align their blog writing service with their sales team to leverage the power of account-based marketing, they’re likely to boost their ROI. Forty-two percent of all companies that do so experienced significantly higher ROI, while 42 percent of the companies experienced somewhat higher ROI.

Turn Your Expertise into Compelling Content

You and your teams have a ton of expertise in your field. A blog writing service can work closely with your teams to turn raw facts into compelling copy.

Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. Your blog writing team can work with your researchers to turn their latest study into easily understandable content that busy physicians and nurses can scan quickly.

Your blog writing service can take testimonials from physicians that have tried your new drug successfully and craft blog posts that patients can understand. With more information, patients can be more informed when they have conversations with their own physicians.

For startups, whose lean budget doesn’t leave much room for marketing, let alone a dedicated content writing team, having a blog writing service at their disposal can be a game-changer.

Repurpose Existing Content

Just like your other assets, your blog content can do double duty when you repurpose it in other formats. Use your blogging team to transform blog posts to how-to video scripts, to create catchy product and service descriptions for Instagram and Pinterest, and to rephrase the content as compelling personal stories on Medium. Take a video and turn it into a LinkedIn article that showcases your thought leadership.

A blog writing service has experienced content writers that can adapt your existing content into practically any written form you want. They can even rewrite past content to make it more search-engine friendly. That way, you can reach even more people who need your expertise.

repurpose blog post

Finally, when you hire a blog writing service, you won’t have the added expense of an in-house writing team, nor will you need to spend your time recruiting and onboarding each team member. With an outsourced blog writing subscription service, you’ll have a team of writers that someone whose expertise is content creation has recruited, tested, onboarded, and proven through project after project.

How Blog Services Help You Reach and Convert More Customers


If you want to grow your business, one of the simplest and most effective marketing activities you can invest in is publishing regular blog posts.

Some of the benefits that regular blogging can provide for your business include:

1. Build awareness of your brand.

If your brand is already a household name, your marketing pretty much takes cares of itself. However, for smaller or newer brands, or if you’re moving into a new industry or geographical area, blogging is one way you can get your brand in front of more eyes and become more memorable.

Blogging is also an effective way to develop the “voice” of your brand. Whether you want your customers to think of you as friendly and approachable, or established and knowledgeable, you can emphasize this in the way you write your blog posts.

2. Share knowledge and build a reputation as an authority in your industry.

Content marketing helps to level the playing field for smaller companies and less well-known brands, as everyone has the opportunity to demonstrate their expertise and industry knowledge.

Whatever industry you are in, blogging is an excellent way to establish your name as a leader in your niche, so that others will see you as the “go to” source of information.

3. Increase your brand trust for new and existing customers.

This increase in perceived authority leads to your customers trusting you more as a source of quality information. In time this will lead to more sales and conversions.

If you’re a new brand that nobody has heard of before, they may well be reluctant to place an order with your company. However, if they’ve seen your brand pop up on social media and read posts sharing valuable knowledge, they’re more likely to trust your brand as being a reputable business.

4. Develop beneficial relationships with others in your industry or niche.

Blogging can help you to get a step ahead of your competitors, but it can also help you to develop mutually beneficial relationships.

You can use your blog as a platform to interview prominent names in your industry, helping to raise their profile, and you can also publish guest posts on other blogs to reach a wider audience and provide them with valuable content.

5. Interact with and build relationships with existing customers.

Your blog provides a different way for customers to interact with you than a sales transaction or social media post.

Blog posts can help to flesh out the personality behind the brand, providing a behind-the-scenes peek into your industry. As people naturally want to buy more products and do more business with people they actually like, developing a relationship with your customers in this way can help you to make more sales.

6. Educate customers to nurture them through the buying funnel.

Customers often want to research a product before they buy, particularly if it represents a significant financial investment.

Creating supplemental content about your products and services via your blog can help to remove barriers to making a sale and educate your customers so that they’re more likely to buy from you than one of your competitors.

Companies that blog enjoy higher ROI than those that don’t – as much as 13X higher according to marketing software firm HubSpot. This means that even if you don’t change anything else in your marketing plan, regular blogging will help to boost your brand profile and business revenue.

7. Create more in-depth information about products and services that you can include in an email or e-commerce description.

Product pages and email newsletters usually need to be kept short and precise so that the key information is provided in an at-a-glance way.

If you want to flesh out these descriptions and provide more information that may help lead to a sale, your blog is the perfect place to do so.

8. Improve your search engine rankings and bring in more traffic from web search.

Regularly publishing content on your site increases the number of relevant keywords, which is an indication to Google and other search engines that your site is a relevant source of information for searchers.

As it’s not always possible to include all relevant keywords in your product or service pages without reducing the readability or diluting the sales message, your blog is an ideal place to do this.

Blog posts also attract inbound links to your website, which is another highly effective way to boost your SEO. They can also attract customers who are interested in your products and services.

When you’re adding new content to your site regularly, this is also a sign to Google that your site is active and up-to-date, and should be rewarded with a high ranking accordingly.

9. Create opportunities for others to share your content.

While customers may occasionally share products they like or other pages on your website, publishing a blog greatly increases the amount of shareable content on your site.

When customers share your blog posts on social media, they help you to reach more potential customers, and you even have the chance to go viral – reaching millions of people and achieving exponential marketing growth in a matter of days or weeks.

Choosing the Best Blog Writing Service or Content Agency

In an era filled with content and amazing internet rabbit holes, only the brands that can manage to stay front and center to their target audiences make a lasting impact.

And that means y0u gotta show up on search, people! According to our own research, 60% of corporate websites don’t create enough content to stay ahead of their competitors in search visibility.

So what is the only way to show up in search engines? Consistent and helpful content!

Do you find it challenging to make time for effective content creation in your marketing routine?

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Make More Money

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Cost is likely your first concern. Remember that a blog writing service is another investment in your business that can generate revenue by driving traffic to your site and building leads.

Fortunately, contracting with a weekly blog or article writing service is cost-efficient and results in a measurable gain of traffic, leads and revenue for your company when done correctly.

No Need to Hire Full-Time Writing Staff

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Outsourcing assignments to freelancers has become a vital method for getting work done in businesses of all sizes. When you contract with an agency, you only pay for the services that you need when you need them. Full-time employees may not be working at full capacity at all times, which can net you a loss.

In addition, you may get discounts if you take advantage of economies of scale. Outsourcing can also help to reduce overheads, as you do not need to provide office space or equipment for freelancers and contractors.

Get SEO Superpowers

There are several advantages to outsourcing your content creation to one of our specialist content marketers:

  • Get blog posts that are optimized for SEO. Because experienced blog post writers understand how to craft an article that’s entertaining to read and also include relevant keywords, you won’t have to worry about optimizing your content before you publish it.
  • You retain all the rights to the content you buy and can publish it under your own name.
  • The turnaround time is fast. In some cases, you can get your content back within hours of placing an order.
  • Integrate blog content into your marketing plan. Some services offer other content services such as social media posts, emails, and sales letters so you can outsource all your content creation without the need for an in-house marketing team.
  • Publishing content regularly boosts your brand and SEO. When you publish quality blog posts consistently, you’ll attract a dedicated audience. Google is also thought to reward websites that publish content regularly with a “fresh content” ranking factor.

A coherent SEO strategy can make or break your marketing plan. You can’t just be visible; you need the right people to find you. As with all of your business strategies, discerning which keywords and topics work well takes testing and refinement.

A blog writing service gives you a constant flow of SEO-optimized ammunition to seek and reach your target audience.

Most marketers understand the power of publishing high-quality content on a consistent basis. However, over half of all B2B marketers surveyed by the Content Marketing Institute said that producing engaging content on a consistent basis was a major challenge. Using a blog content writing subscription service is the obvious solution to this challenge.

Build Your Online Presence and Credibility

A weekly blog is a great way to build an online presence. When you blog regularly, you establish yourself as an expert in your field and show potential customers you are passionate about your work. This helps to build trust and credibility, two essential ingredients for successful client relationships.

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As our research shows, producing consistent content is crucial since most companies intend to maintain or increase content output.

This fact shows how valuable content production must be when you consider that global economic growth has slowed and experts expect that it will continue to ebb in upcoming years. Wise competitors take advantage of any method for boosting content and will swallow up any company that lags behind.

In addition, blogging allows you to share your ideas and thoughts on various topics, providing valuable insights that benefit your clients and keep them returning to you. Blogging also helps you to connect with people from all over the world, making it a powerful way to network and develop new business opportunities.

Instead of crafting a new piece every week, provide subjects and outlines to your weekly blog writing service to reap the benefits.

Stay Organized

You need a process or a system for every aspect of your company to create repeatable success. You may not have the time and energy to learn about the latest AI-driven word processing or design software to create a professional-looking article and e-books.

Your blog writing service does everything for you on time and to your specifications. We even maintain an annual calendar, upload to WordPress, and share on social media (for no extra fee!)

Get Flexibility on Your Content Strategy

An article writing service allows you to change your content strategy as you see fit. You may decide to add additional subjects or increase your content in anticipation of a busy season to generate more business.

While preparing other marketing activities and dealing with inventory and your supply chain, you don’t have to scratch for time to create messaging that drives more traffic through your door or website.

Get a Fresh Marketing Perspective

When your whole life is wrapped up in the business, you can find it difficult to approach topics from a perspective that appeals to your audience.

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With an in-house writer, your presentation may stagnate when coming from the same individual. Finding guest posts that accomplish your goals can also be difficult.

One of the biggest content marketing challenges businesses face is creating content that can attract clients at various stages of the buying journey. A blog writing service uses writers who can pay attention to marketing trends and adopt fitting techniques to your subject matter. A distinct thought process on a topic can present material in a way you may not have considered and attract more people.

Stay in Control of Your Content

Legal issues about ownership can arise depending on who you hire to craft your information. A solid blog writing company understands the need to own your content. Instead of contracting to freelancers with varying availability that may want attribution, find a company that can do work for hire.

Our content is bespoke (as my friends in the UK love to say). That means you own the content we create for you! I think I used that right?

Get Room to Experiment

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A weekly blog writing service allows you to test new ideas and markets without committing to a long-term project.

For example, if you are thinking about starting a new series on your blog, you can submit a few different ideas and gauge the response before dedicating too many resources to the plan. Sometimes we experiment with longer form content, e-books, interviews, opinion pieces, whatever you want.

How to Make the Most of Your Blog Writing Subscription Service

So, you’ve signed up to a content subscription service, and you’re publishing blogs regularly. Now you can just sit back and wait for the customers to come rolling in right?

Well, it’s certainly the case that you are likely to see some benefit from blogging alone, but you won’t be using the full potential of your blog if you simply publish posts and wait for people to find them.

To squeeze the highest ROI out of each and every blog post, there are a few other things you should do that take only a small amount of time and effort — but may have a big impact.

  1. Post your blog posts to social media. Work out the best times for engagement with your audience on your main social networks (you can use analytics tools to do this) and post with a compelling description and eye-catching image to encourage more clicks. (We can help with this too!)
  2. Include social share buttons on your blog postsMake it easy for your readers to share your best content with their own network.
  3. Include photographs and graphics. Blog posts with one image for every 75-100 words of text get the most shares on social media.
  4. Highlight key pieces of information and shareable quotes. Make your blog posts easy to scan quickly by putting key information in a highlighted box and consider using a click-to-tweet plugin so that readers can easily share the most valuable parts of your blog posts.
  5. Share your posts with your email list. Not everyone uses social media. Your list is a highly valuable marketing resource because it consists of contacts that have specifically requested to read your content. Make sure you feature your blog posts in your regular emails.
  6. Create an editorial calendar. By planning out your content in advance, you can align your content strategy with your overall marketing plan and produce content about special dates and promotions in your marketing calendar.
  7. Consider guest posting. Not all blog posts have to be published to your own blog. You can also reach a new audience by publishing articles on other blogs in your industry.
  8. Mix up your blog content. It’s important to publish on a consistent schedule, but don’t publish the same type of content all the time. Mix up your posts with different types of content such as answering customer questions, case studies, lists, step-by-step guides, interviews, and other formats to keep your audience interested in reading.

Overcoming Obstacles When Outsourcing Blog Writing

Naturally, there are a few downsides to using a blog writing service, but they’re fairly easy to overcome. These may be your own concerns, or they may come from colleagues or leadership from whom you need buy-in to continue.

Giving Up Control

For some CEOs or CMOS, hiring a professional blogger feels like ceding control over their blog. Yes, it’s true you don’t get to decide on every word of every post. But, the benefits you get, as outlined above, certainly outweigh any negatives.

Further, using a blog service frees up executives and managers to do jobs where they are probably already overloaded with work. They can travel, take meetings, and tend to other business while still knowing they’ll hit their blogging goals and calendar milestones. Leaders who feel the need to have greater control over their company blog may struggle with delegating in general and can use the blog as a way to play with that.

Using a pro blogger comes with built-in safeguards. As well as in-house editing, you, as the client, can ask for revisions, too. Ideally, you want to meet with your blogger first, so they are on board with your overall vision for the blog and changes after the first draft will be minimal. If you have ideas, an outline, or even a rough first draft in your own words, a professional blogging service can accommodate them and flesh out the material for you.

Diversity… or Continuity

Another common hesitation about using a blogging service comes from wondering if the blog will sound diverse enough. This is easily remedied by asking for several different writers to work on your team and rotating the work among them.

Similarly, if you have multiple blogs on various topics, you can request writers who bring their own personal expertise to those respective subjects. Many seasoned bloggers started out in other careers before turning to writing, and you’ll find writers with impressive CVs in finance, law, healthcare, technology, real estate, and many other areas.

Some businesses find a hybrid model works for them. They have their own employees write a few posts here and there, while paid outside bloggers do the rest.

But what if, conversely, you want your blog to have continuity of voice and vibe? Simple – either ask to have one writer work on your blog consistently or put together a detailed style guide with a few examples, so multiple writers adhere to the same framework, rules, and tone. Professional bloggers, just like authors who write fiction dialogue, know how to make a blog post sound like it’s emanating from a particular voice for brand recognition.

The hybrid system just mentioned also works for creating a unifying voice for your blog. You can always outsource your content and have your in-house staff edit it or smooth it out to give it your unique brand feel.

Blog Writing Service Case Study and Examples

Oberer Homes, a builder in Dayton, Ohio saw increases in traffic, rankings and leads from their blog writing service.

Marketing Outsourcing leader Televerde saw 65% more leads and a 17% increase in lead conversion rate from our blogging service.

And finally, we use our own service to grow Marketing Insider Group. 75% of our leads come from blog page conversions. And while we are small, we are mighty when it comes to organic search traffic and rankings. We get more than a million visitors to our site each year and rank #1 for hundreds of relevant industry keywords

Sign Up Today for Your Blog Writing Service

A marketing strategy that includes providing a continual supply of valuable content is no longer optional for businesses that want to break through to the next level.

Prepare a plan to outsource your written content to a capable blog writing service. Contact us for more details if this is part of your plan for the year! We’ll provide you with more than content. Wee’ll deliver a customized content strategy, weekly content and monthly measurement to prove that it works to help your company thrive.

Get a Free Consultation
for Content Marketing

Michael Brenner

Michael Brenner is an international keynote speaker, author of "Mean People Suck" and "The Content Formula", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.

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