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What To Include In A Buyer Persona [INFOGRAPHIC]

Michael Brenner on Oct 12, 2017 in Demand Generation

Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person.

They even provided these helpful answers to your top questions:

What is a buyer persona?

A buyer persona is a fictional person that represents a key segment of your audience. They are derived from customer data and market research. They should paint a picture of who customers are and what drives them to your product or service. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.

Why are buyer personas important?

Buyer personas are important because they help you both target and relate to customers. Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems.

How do you create a buyer persona?

Creating a brand persona is much like following a recipe. You take your ingredients, or information, and mix them together to cook up a helpful persona. We’ve broken the process down into five steps.


Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.

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