Whether you are in marketing, social media, or recruiting, you’ve probably found yourself hearing about “employer branding.” The term and strategy is not exactly new, but the value of it has increased dramatically in the digital age and with social media platforms.
Typically, when we think of “social media,” immediately our minds tend to gravitate towards the impact on marketing and sales. But it’s become a focal point for human resources and recruiting teams as well.
For example, “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills. (CareerArc)
And they aren’t wrong.
Take a look at any major brand on social media and look at some of their recent posts. You’re bound to find content related to work culture, employee stories, company news highlights, volunteer work, new hires or professional achievements, etc.
In fact, companies like The Home Depot, Dell, Unilever, and others have mastered their employer brand on social.
Social media platforms are now the go-to component to building an employer brand. This is where your organization helps attract top talent, builds a workplace that people want to do business with, and helps retain current employees by keeping them engaged.
If you are looking for more data around employer branding and social media, then take a look at the new infographic from our team at EveryoneSocial. This new infographic provides an overview of some important stats related to social recruiting and building an employer brand through social media.
Here are the statistics from the infographic:
- When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. (TalentNow)
- 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained. (Workable)
- Employee turnover can be reduced by 28% by investing in employer brand. (Office Vibe)
- 49% of employers believe they don’t have the tools to effectively enhance employer brand. (CareerArc)
- 75% of U.S. respondents believe that companies whose C-Suite executives and leadership team use social media to communicate about their core mission, brand values and purpose are more trustworthy. (Glassdoor)
- Companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills. (CareerArc)
- Employee voice is 3x more credible than the CEO’s when it comes to talking about working condition in that company. (Edelman Trust Barometer)
- 79% of job applicants use social media in their job search. (Glassdoor)