Marketing Insider Group https://marketinginsidergroup.com Content marketing strategy to reach, engage and convert new customers Mon, 16 Jul 2018 19:40:11 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 How to Activate Your Employees For Growth https://marketinginsidergroup.com/content-marketing/how-to-activate-your-employees-for-growth/ https://marketinginsidergroup.com/content-marketing/how-to-activate-your-employees-for-growth/#respond Mon, 16 Jul 2018 11:05:12 +0000 https://marketinginsidergroup.com/?p=640126
Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […]

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5 Keys to Successful Email Marketing https://marketinginsidergroup.com/content-marketing/5-keys-to-successful-email-marketing/ https://marketinginsidergroup.com/content-marketing/5-keys-to-successful-email-marketing/#respond Mon, 16 Jul 2018 09:05:21 +0000 https://marketinginsidergroup.com/?p=639484
Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]

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Weekend Reading: “Shift” by Sean M. Doyle https://marketinginsidergroup.com/strategy/shift-sean-doyle/ https://marketinginsidergroup.com/strategy/shift-sean-doyle/#respond Fri, 13 Jul 2018 11:05:23 +0000 https://marketinginsidergroup.com/?p=640592 Shift by Sean Doyle
For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task. Too many executives misunderstand marketing, or worse, don’t care about it. Which leads them to do one of two things – […]

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3 Forces Shaping The Future Of B2B Marketing https://marketinginsidergroup.com/strategy/3-forces-shaping-the-future-of-b2b-marketing/ https://marketinginsidergroup.com/strategy/3-forces-shaping-the-future-of-b2b-marketing/#respond Thu, 12 Jul 2018 09:01:23 +0000 https://marketinginsidergroup.com/?p=639554
Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […]

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Your Marketing Campaign Is Dead. Why Isn’t It Working? https://marketinginsidergroup.com/strategy/your-marketing-campaign-is-dead-why-isnt-it-working/ https://marketinginsidergroup.com/strategy/your-marketing-campaign-is-dead-why-isnt-it-working/#respond Wed, 11 Jul 2018 11:05:50 +0000 https://marketinginsidergroup.com/?p=640583
After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […]

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Integrating 4 Critical Tactics for Digital Marketing Success https://marketinginsidergroup.com/content-marketing/integrating-4-critical-tactics-for-digital-marketing-success/ https://marketinginsidergroup.com/content-marketing/integrating-4-critical-tactics-for-digital-marketing-success/#respond Wed, 11 Jul 2018 09:05:55 +0000 https://marketinginsidergroup.com/?p=639452
Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these tactics […]

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