Marketing Insider Group https://marketinginsidergroup.com Content marketing strategy to reach, engage and convert new customers Wed, 17 Jul 2019 11:05:42 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 5 Ways to Make the Most of Your Demand Generation Efforts https://marketinginsidergroup.com/demand-generation/5-ways-to-make-the-most-of-your-demand-generation-efforts/ https://marketinginsidergroup.com/demand-generation/5-ways-to-make-the-most-of-your-demand-generation-efforts/#respond Wed, 17 Jul 2019 11:05:42 +0000 https://marketinginsidergroup.com/?p=653506 featured image
After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]

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How to Save Money on Your Next Marketing Event https://marketinginsidergroup.com/event-marketing/how-to-save-money-on-your-next-marketing-event/ https://marketinginsidergroup.com/event-marketing/how-to-save-money-on-your-next-marketing-event/#respond Tue, 16 Jul 2019 11:05:20 +0000 https://marketinginsidergroup.com/?p=653425
Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]

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5 Ways for Content Marketers to Avoid Shiny Object Syndrome https://marketinginsidergroup.com/content-marketing/5-ways-for-content-marketers-to-avoid-shiny-object-syndrome/ https://marketinginsidergroup.com/content-marketing/5-ways-for-content-marketers-to-avoid-shiny-object-syndrome/#respond Mon, 15 Jul 2019 11:05:39 +0000 https://marketinginsidergroup.com/?p=653278
Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll […]

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Personal Branding – Why Now is the Time to Build Your Personal Brand https://marketinginsidergroup.com/social-media/personal-branding-why-now-is-the-time-to-build-your-personal-brand/ https://marketinginsidergroup.com/social-media/personal-branding-why-now-is-the-time-to-build-your-personal-brand/#comments Thu, 11 Jul 2019 12:05:09 +0000 https://marketinginsidergroup.com/?p=642109 Personal Branding - build your personal brand
We’ve been writing a lot about how employee engagement is the future of content marketing. And many of our current clients are tapping into our experience in building marketing programs that scale using personal brands with true authenticity. So we are re-posting one of our most popular articles ever on the power of building your […]

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How to Get Executive Buy-In With an Effective Content Marketing Strategy https://marketinginsidergroup.com/content-marketing/how-to-get-executive-buy-in-with-an-effective-content-marketing-strategy/ https://marketinginsidergroup.com/content-marketing/how-to-get-executive-buy-in-with-an-effective-content-marketing-strategy/#respond Wed, 10 Jul 2019 11:05:06 +0000 https://marketinginsidergroup.com/?p=653422
As a marketer, you already know that content marketing is well worth your time and effort. What you put in is almost guaranteed to be returned to you many times over, and this attractive ROI combined with low costs and barriers to entry makes content marketing one of the most popular marketing strategies for businesses […]

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We Stopped Trying To Convince Customers And Got Triple The Results https://marketinginsidergroup.com/content-marketing/we-stopped-trying-to-convince-customers-and-got-triple-the-results/ https://marketinginsidergroup.com/content-marketing/we-stopped-trying-to-convince-customers-and-got-triple-the-results/#respond Wed, 10 Jul 2019 09:05:27 +0000 https://marketinginsidergroup.com/?p=653391
One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “Wait,” I thought. “Mother Teresa […]

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