Marketing Insider Group https://marketinginsidergroup.com Content marketing strategy to reach, engage and convert new customers Wed, 23 Jan 2019 13:22:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.3 Why Not To Focus On Marketing & Sales Alignment In 2019 https://marketinginsidergroup.com/sales-alignment/marketing-sales-alignment-2019/ https://marketinginsidergroup.com/sales-alignment/marketing-sales-alignment-2019/#respond Wed, 23 Jan 2019 12:05:00 +0000 https://marketinginsidergroup.com/?p=646340
The page had hardly turned on 2018 when I saw the headline . . . “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […]

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How to Improve Your Account Based Marketing Results https://marketinginsidergroup.com/strategy/improve-account-based-marketing-results/ https://marketinginsidergroup.com/strategy/improve-account-based-marketing-results/#respond Wed, 23 Jan 2019 10:05:00 +0000 https://marketinginsidergroup.com/?p=646104
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]

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SEO Ranking Factors for 2019 https://marketinginsidergroup.com/search-marketing/seo-ranking-factors-2019/ https://marketinginsidergroup.com/search-marketing/seo-ranking-factors-2019/#respond Tue, 22 Jan 2019 12:05:29 +0000 https://marketinginsidergroup.com/?p=645528 seo ranking factors 2019
As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as […]

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The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes https://marketinginsidergroup.com/agile-marketing/the-happiness-factor-how-agile-marketing-combats-burnout-and-delivers-better-outcomes/ https://marketinginsidergroup.com/agile-marketing/the-happiness-factor-how-agile-marketing-combats-burnout-and-delivers-better-outcomes/#respond Tue, 22 Jan 2019 10:05:19 +0000 https://marketinginsidergroup.com/?p=646241
Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]

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6 Ideas for Repurposing Blog Content https://marketinginsidergroup.com/content-marketing/repurposing-blog-content/ https://marketinginsidergroup.com/content-marketing/repurposing-blog-content/#respond Mon, 21 Jan 2019 12:05:59 +0000 https://marketinginsidergroup.com/?p=645161
Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase […]

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing” https://marketinginsidergroup.com/strategy/3-ways-personalization-in-b2b-marketing/ https://marketinginsidergroup.com/strategy/3-ways-personalization-in-b2b-marketing/#respond Mon, 21 Jan 2019 10:05:00 +0000 https://marketinginsidergroup.com/?p=646315
The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […]

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