The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. Here is the 3rd annual CMO Predictions infographic from PAN Communications – it’s designed to assess the industry landscape and give marketers a look at upcoming challenges and trends.
This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges. Content marketing and data were two recurring and prominent themes, with over 70% of predictions participants citing data or analytics as a key driver of evaluating content, customer experiences and overall strategies for the coming year. Omni-channel and email marketing were consistent re-emerging topics from previous years.
The marketer’s role in leveraging advocacy programs to build brand awareness became more prominent in this year’s predictions. Without support from Voice of the Employee (VoE) and Voice of the Customer (VoC) programs, brands will forever lack the level of trust necessary to stand out in market.
Speaking of standing out, the number #1 challenge CMOs cited this year was the ability to cut through the noise and deliver extraordinary customer experiences every time.
Content overload and information fatigue were two key reasons for this challenge, and marketers are allocating additional budget to help find more personalized, empathetic approaches to content marketing that touch on real customer pain points. The customer is no longer just a number in your marketing database – they’re human; so treat them like humans!
To learn more about the 2020 marketing landscape, check out the results and advice that this year’s participants shared below.
The post 2020 CMO Predictions: Content Overload, Advocacy, Customer Data & Personalization Remain Top Priorities first appeared on the PAN Communications blog.