Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Fred Isbell is a Research Director for Dresner Advisory Services and was formerly with SAP Global Marketing as Senior Marketing Director & BMO Lead. He also led SAP Services North America Field Marketing, SAP Services Thought Leadership, services Field Engagement programs and Channels Marketing for SAP Small and Midsize Enterprises (SME). Previous to SAP, Fred held a variety of senior solutions and services marketing roles with Compaq and Digital Equipment Corporation (DEC). He is a graduate of Yale University with honors and has an MBA from the Duke Fuqua School of Business where he was a Fuqua Scholar and received the Fuqua Alumni Exemplary Leadership Award.

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