Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Fred Isbell

Fred Isbell is Associate Director, Portfolio Marketing for Compliance Solutions Marketing & Strategy Team Wolters Kluwer. He was formerly a Research Director for Dresner Advisory Services. Fred was with SAP Global Marketing as Senior Marketing Director & BMO Lead. He also led SAP Services North America Field Marketing, SAP Services Thought Leadership, SAP Services Field Engagement programs and Channels Marketing for SAP Small and Midsize Enterprises (SME). Previous to SAP, Fred held a variety of senior solutions and services marketing roles with Compaq and Digital Equipment Corporation (DEC). He is a graduate of Yale University with honors and has an MBA from the Duke Fuqua School of Business where he was a Fuqua Scholar and received the Fuqua Alumni Exemplary Leadership Award.