Here’s something interesting: mobile advertising is expected to reach a downright staggering $46 billion by the year 2019. Why should you care? Because, as a business, you can certainly make waves by going against trends, but when a trend is this big – $46 billion big – you can’t afford to not hop on board. One of the biggest players in mobile advertising is Facebook. Considering that ad blocking grew by 41 percent in the last 12 months, businesses have to find an alternative to static banners and pop-up ads, and considering the new strategies below, Facebook may well be it.
Say it With Video
Approximately 65 percent of people are technically visual learners, meaning they understand, process, and retain information better when it’s presented in a visual way. Since a single photo can only showcase a limited amount of information, videos are the answer – mobile videos especially, and in 2014, mobile videos accounted for some 55 percent of all mobile data used that year. Capture the attention of visual learners – and anyone who loves a great video clip, really – with viral content or simply a good look at the inner workings of your business by embedding a video in your Facebook ad.
Here’s a quick step-by-step guide to get the costs per view down to a measly .0003 cents.
- Create funny video in your niche that will attract lot’s of viral sharing
- Create 5 different Ads and run each one using a $5/day budget
- After a couple of days, you can eliminate under performing Ads
- Within 7 days, you will see your best video performing at a whopping .0003 cents per view
Here’s an example of a campaign that generated $70,838.92 in revenue executing an influencer marketing strategy with Facebook video ads.
Show it With a Portfolio
Facebook’s new “carousel ads” might have a whimsical name, but the potential for impact associated with them is anything but child’s play. These ads are actually a series of images that appear in a single line on the end user’s Facebook feed. You can use these carousel ads to:
- Run a test case to determine which image converts at a higher rate before launching full-scale ad campaign
- Feature a variety of product instead of concentrating on just one
- Link each image to a different channel (Instagram, YouTube, different blogs, different pages on your website, Twitter, etc.)
- Highlight a handful of customer testimonials or influential statistics
Color on a Full Canvas
In early 2016, Facebook rolled out Canvas, a fully interactive ad strategy that focuses more on brand stories rather than a single snapshot of the company. Consumers see this is an image in their Facebook feed that has “tap to open” written across it; tap, and it does indeed open, to reveal a multi-faceted ad that delivers an immersive experience. It’s a way for businesses to stand out and to showcase what makes them special. When Facebook brought in Asus, a computer manufacturer, to test the new Canvas ads in 2015, the Canvas ads had a click rate 42 percent higher than traditional ads, and 70 percent of those users then clicked through to the Asus website. That’s a pretty powerful endorsement!
Double Down with Instagram
As the old saying goes, a picture is worth a thousand words, although in today’s digital word it might be more apt to say that a picture is worth a thousand clicks. Either version is technically correct, and both show why Instagram has been so overwhelmingly popular. What started out as a virtual photo album for technophile is now a universally meeting place to see and be seen: Instagram has more than 300 million active users, and 85 percent of top brands are somehow integrating the platform into their marketing strategy. Are you? Facebook bought Instagram for a whopping $1 billion a few years back, and now you can set your Facebook ads to carry over onto the ‘Gram – and really, why wouldn’t you?
Experts have declared 2016 to be the year of mobile marketing, and the train to fame, fortune, and some killer conversion rates has already left the station. Are you ready to put together your new slate of FB ads and jump on board?
Have you implemented your own Facebook ad strategy this year? Make sure to share them with us in the comments below!