As a retailer, you know how important a successful marketing campaign can be. What you might not be aware of, though, is the powerful impact mobile marketing is having on retail. Whether you cater to a mobile audience or not, here are seven reasons that you can’t ignore mobile marketing any longer:
Just About Everybody Owns a Mobile Device
According to data provided by the Pew Research Center, almost two-thirds of adults in the U.S. now own a smartphone device. In addition to that, an astounding 10% of Americans own a smartphone but don’t have any other way to access the Internet. That means if you aren’t actively engaged in mobile marketing, you’re effectively ignoring a large chunk of your audience.
[easy-tweet tweet=”10% of Americans own a smartphone but don’t have any other way to access the Internet. ” user=”trumpia” hashtags=”#smartphone”]
SMS is a Much Better Option Than Email
Many companies continue to utilize email marketing to engage with their audience and deliver important information, but it isn’t nearly as effective as it used to be. In fact, the majority of emails never actually get read.
That’s why text message marketing is such a big deal. SMS marketing messages get read seven times more often than email marketing messages do. The bottom line is that if you want to make sure people see what you have to say, you need to text it to them.
[easy-tweet tweet=”SMS marketing messages get read seven times more often than email marketing messages do.” user=”trumpia” hashtags=”#SMS”]
People Use Mobile Devices When Retail Shopping
Even if you’re focused on in-store sales instead of e-commerce, mobile marketing is going to be a big deal for you. Studies suggest that 84% of shoppers use a mobile device to aid them as they shop in retail stores. If you’re able to use mobile marketing to provide promotions and use information, you’ll be improving their in-store experience just as much as their mobile experience.
[easy-tweet tweet=”84% of shoppers use a mobile device to aid them as they shop in retail stores. ” user=”Trumpia” hashtags=”#mobile”]
Consumers Use Mobile Apps Every Single Day
Surveys show that nearly 80% of people who own a smartphone use their apps every single day. If you’re able to create a useful mobile app for your audience, you could be engaging with them daily without having to put any extra effort out. If creating a mobile application doesn’t make sense for your business, you could still take out ads directly in other popular mobile apps, allowing you to access a highly targeted audience that your competition could be ignoring.
[easy-tweet tweet=”80% of people who own a smartphone use their apps every single day.” user=”Trumpia” hashtags=”#smartphone”]
Most People Prefer to Learn Visually
The vast majority of the people in the world are visual learners. Using mobile videos is a great way to appeal to this majority, delivering your message in a way that makes sense to them. If you’re able to develop a strong mobile video campaign, you’ll be able to introduce people to your company, highlight your culture, show people how to use your products, share video testimonials, and much more.
Customer Surveys and Polls Are Most Effective Via SMS
Feedback is critical to retail success, but getting consumers to answer a survey is difficult. Traditionally, you’ve either had to ask them to fill a survey out by hand, or go to a website after the purchase has been made. Neither is especially effective or convenient for the consumer.
SMS polls, on the other hand, are instant, simple, and easy. In fact, evidence is beginning to suggest that SMS polls and surveys lead to an increase in retail sales.
SMS Coupons Get Redeemed Quite Often
If you like to offers timely promotions to boost sales and increase your customer base, text message marketing should be your top priority. Evidence shows that coupons sent via SMS have an incredible usage rate. In fact, over half of the consumers in the U.S. report that they have made at least one purchase as a direct result of a promotion or coupon that they received via text message.