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Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down, content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, e
When a recent global analysis by Meaningful Brands took a look at content marketing efforts around the globe, covering 1,500 brands in 15 different industries, it uncovered a harsh reality for digital marketing – 60% of content being created is underperforming. This failing conte
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing
Whenever people are involved in a complex, creative effort, whether they’re trying to send a rocket to space, build a better light switch, or capture a criminal, traditional management methods simply break apart. – Jeff Sutherland, Scrum When they hear the phrase “agile mark
March Madness is one of the most exciting times of the year for sports fans, and it's right around the corner. But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. Let’s take a look at them: 1. It’s okay
Let me tell you my little story. After graduating from the Law University, I worked for 2 years in the profession. And then I wanted to change something. So, after a while, I started my way into Content Marketing and SEO. How did I do it? One of the important points is self-educati
You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to ha
I'm guessing you probably did, though. Cartoons are hard—maybe impossible- to resist. Content marketers want content that can be easily understood and shared and that has a strong visual component and single-panel cartoons fit the bill perfectly. They also have a unique aspect th
At the core of Kanban lies a paradox: by limiting the amount of work we do, we become more productive. When you consider how much time we lose to multitasking (or, more accurately, task switching, since no one can truly multitask), you can see why this seemingly paradoxical metho
Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org c
