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93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year,
Every brand doing content marketing should create a space or central hub for the content to live. Doing so allows teams to get the most out of their marketing by consolidating fragmented digital content to a one-stop-shop. While creating a central hub is a universal best practi
Ad blocking has been a super hot topic in marketing this year. And it has become the hottest topic in marketing during the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blockers quickly rose to the top of the app ch
Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Year over year, OPEN F
Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? If you are experiencing these symptoms which prevent you fr
Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. David Beebe, Vice Presiden
Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so
If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and tra
An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is sti
If LinkedIn was like Tinder, would your customers swipe left or swipe right? I know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. If you don’t have a great pic, then you are immediately ‘eliminated.’ Sort of voted off the relationship
