I took some time today to look at the B2B Enterprise Content Marketing report from the Content Marketing Institute. This report is packed with useful insights into the world of content marketing. But what caught my eye is that many B2B marketers are still finding it tough to nai
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Content creation is a core part of every brand’s marketing strategy (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to enga
You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty progr
Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are imp
Marketing and selling content operations might not be the flashiest topic, but it's turning out to be a big deal for those leading the marketing game. Each week, I come across new surveys that highlight the same challenges B2B marketers have been dealing with for ages. And when
Have you ever felt like you're playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? It's time to put an end to the guesswork. Instead of tossing ideas into the void and hoping they resonate, there's a more strategic appr
Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. And while this is true, and has been mentioned more than several times here on this blog, I see very little being written or spoken about the role of B2B sales and
Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. If you simply dive in and start randomly publishing blog posts, you’re unlikely to see any real results from y
When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked "what do I have to say that is unique, valuable and helpful?" I explained why I love marketing and how I would try and help other marketers learn and grow. In 2015, I created Mark
Change is the only constant in the world of digital marketing–especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. As we naviga