By Haley McDevitt on April 12, 2022
You have it. You have exactly what your audience is looking for. Sick of waiting around for them to discover you and the DIFFERENCE your company can make? Don’t worry, dear friend of ours. We’ve mapped out the path to rekindling your love with the metaphorical Jack Dawson. Jack is your target audience, if you
Read Full postBy Michael Brenner on January 24, 2022
Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Topics
Read Full postBy Michael Brenner on January 10, 2022
In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to
Read Full postBy Michael Brenner on November 10, 2021
Every minute 3,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid content promotion strategy to help people find your content. Influencers who can help amplify your content
Read Full postBy Michael Brenner on October 8, 2021
Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without
Read Full postBy Michael Brenner on September 23, 2021
How do you really truly determine whether or not your digital marketing efforts are a success? This is a challenge for many businesses so we’re gonna help answer this question right here. According to eMarketer, digital marketing budgets are expected to grow 13.6% in 2021. But the expectations to track Digital Marketing KPIs is even greater
Read Full postBy Michael Brenner on August 24, 2021
Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? I frequently present a roadmap for teams to
Read Full postBy Michael Brenner on August 19, 2021
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected
Read Full postBy Michael Brenner on March 22, 2021
You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You know it’s not logical, especially in B2B. You need top-of-funnel content first. That’s
Read Full postBy Michael Brenner on February 23, 2021
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a
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