By Michael Brenner on February 23, 2021
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a
Read Full postBy Michael Brenner on September 17, 2020
What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. However, many C-suite executives now see marketing as a critical
Read Full postBy Michael Brenner on August 7, 2020
According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.” Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing? In
Read Full postBy Guest Author on July 14, 2020
There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down. COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting. Supply chains and businesses are greatly affected too. Just like
Read Full postBy Michael Brenner on March 24, 2020
The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation, and are more likely to
Read Full postBy Michael Brenner on February 24, 2020
Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is
Read Full postBy Michael Brenner on June 20, 2019
Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it? Marketers, agencies, and publishers who can’t prove that their marketing investments work. CMOs always tell me that their biggest challenge is proving the ROI of their Marketing
Read Full postBy Michael Brenner on February 24, 2019
Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in
Read Full postBy Guest Author on June 7, 2017
If you decided your business needed a new SVP of Branding or Creative Director today, do you know what salary you’d need to offer to to bring an A-Player into your business? If you were an ambitious marketing executive considering a great job opportunity in a new city, would you know what a fair rate
Read Full postBy Michael Brenner on September 19, 2016
The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults
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