For the 158th episode of The Marketing Book Podcast, I interviewed Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
The 80/20 rule says 80 percent of your results come from 20 percent of your efforts, and 20 percent of your results come from the other 80 percent.
In the book, Perry Marshall helps you understand that the 80/20 rule is fractal, meaning it’s a repeating pattern where the smallest parts resemble the whole. So, inside every 20 percent is another top 20 percent. The rule will help guide your sales and marketing to do more of what’s working and less of what’s not working.
If you’re just starting out in sales or marketing and you dig numbers, this book is your new bible for what actually works in sales, marketing, lead generation, publicity, and e-commerce— and what doesn’t. 80/ 20 will become your number one way to organize everything else you ever learn about selling for the rest of your life. You’ll get to the dinero two times, even five times faster. You’ll pocket more of it, too.
If you’re a seasoned sales or marketing pro yet you know you haven’t reached your full potential, this book offers an elegant new framework for every move you make. It will amplify every skill you’ve acquired so far.
A bit more about the book…