Weekend Reading: “Do It! Marketing” by David Newman

Douglas Burdett on Jun 29, 2018 in Sales Alignment

For the 181st episode of The Marketing Book Podcast, I interviewed David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.

These days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Where should your focus be? Social media? Email? Blogs? Video? SEO?

Marketing for small businesses and solopreneurs doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

A bit more about the book…


Douglas Burdett
Douglas Burdett
Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.