Weekend Reading: “Do It! Marketing” by David Newman
These days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Where should your focus be? Social media? Email? Blogs? Video? SEO?
Marketing for small businesses and solopreneurs doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.
A bit more about the book…