Weekend Reading: “Exactly How to Sell” by Phil M. Jones

For the 185th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly How to Sell: The Sales Guide for Non-Sales Professionals.

If you’re a business owner, manager or marketer, the more you understand about the changing nature of modern sales in the era of the super-informed buyer, the more successful you’ll be.

In Exactly How To Sell, Phil M. Jones walks the reader through a succinct and carefully written process that draws on time tested methods that are designed to attract and keep more customers.

A bit more about the book…

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.

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