Weekend Reading: “Exactly What to Say” by Phil M. Jones

For the 155th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly What to Say: The Magic Words for Influence and Impact.

Phil entered the business world at the age of 14. With nothing more than a bucket and sponge, he went from single-handedly washing cars at weekends to hiring friends working on his behalf, resulting in him earning more than his teachers by the time he was 15.

When he was 18, Phil was offered the role of Sales Manager at the fashion retailer Debenhams – making him the youngest Sales Manager in the company’s history. Later he went on to work with several Premier League Football Clubs securing sponsorships and licensing agreements, and then becoming a key part of growing a multi-million property management business.

Ten years ago, Phil took everything he had learned about selling/sales from his previous roles, and has made it his life’s work to completely demystify the sales process, and bring both simplicity and integrity to a world that is often full of big egos and even bigger lies.

My life’s work has been dedicated to the forgotten art of spoken communication and the power that the right words at the right time can have to achieve the right results.

Quite often the decision between a customer choosing you over someone like you depends on your ability to know exactly what to say, when to say it and how to make it count.

This Book delivers tactical insight into the power of words and provides tools to empower success-driven individuals to get more of what they want.

A bit more about the book…

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.