Weekend Reading: “The Perfect Close” by James Muir

For the 149th episode of The Marketing Book Podcast, I interviewed James Muir, author of The Perfect Close: The Secret To Closing Sales.

If you think the world of marketing has changed a lot, sales professionals will argue that their world has changed even more.

In this era of the super-informed buyer that can avoid interruptive sales and marketing messages, major adjustments in the sales process are occurring.

James Muir explains that the sales world has gone from the Alec Baldwin Glengarry Glen Ross approach to “always be closing” to the point now where many salespeople aren’t applying any closing techniques.

The problem is that sales don’t close themselves. Muir explains that most sales that aren’t closed are because there’s either no effort to close them or the closing techniques being used are counterproductive.

If you want to discover how to close sales using the absolute best practice (one that’s non-pushy, flexible, natural & easy to learn), this is your book.

Did you know there is a method to closing that is nearly always successful (in the 95% range), is zero pressure for you and your client, and involves just two questions? It’s true. This book outlines the method. Even better, you can learn it in as little as five minutes.

A bit more about the book…

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.