Google’s Biggest Search Algorithm Updates Of 2016

Rohan Ayyar on Jan 17, 2017 in Search Marketing

Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better.

While Google carries on their fight against spam and poor usability both in local as well as organic results with the Possum filter and Penguin integration, they continue to maintain silence on routine updates that affect rankings. However, marketers needn’t despair: we have a horde of tools tracking every little SERP movement and some experienced campaigners analyzing and interpreting the changes for us.

As we welcome 2017, we continue to watch Google’s next moves eagerly, although we know we’re supposed to be watching users instead.

Google’s Biggest Search Algorithm Updates Of 2016 – a visual representation by E2M




Rohan Ayyar
Rohan Ayyar
Rohan is the Regional Marketing Manager for India at SEMrush. He is an experienced digital marketer who has worked both agency and in-house, developing data-driven strategies for SEO, PPC, social media and content marketing. Rohan is also an avid business and tech blogger, with insights featured on publications like Fast Company, Business World, Search Engine Journal and Adweek.