Is Content Marketing the Right Choice for My Business?

By Michael Brenner on March 17, 2021

“Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions with

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Which Marketing Communications Should You Personalize?

By Michael Brenner on January 31, 2023

woman with glasses on the street

With the emergence of content “spam” generated by AI tools like ChatGPT and others, personalizing your marketing communications has become more important than ever. Why? Google has updated their algorithms to look for more helpful content. Readers as also looking for more human-generated content that is more, well, human. Instead of “E-A-T” content that shows

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How to Review the Capabilities of Your Marketing Agency

By Lauren Basiura on January 31, 2023

marketing insider group shares how to review a marketing agency’s capabilities

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities

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arketing insider group shares why marketers should consider content marketing before hiring a fractional CMO

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine. Hiring

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The 8 Most Important B2B Marketing Metrics for CEOs

By Michael Brenner on January 29, 2023

executive presenting b2b marketing metrics

What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing efforts are working and increasing ROI. CEOs expect to hold their marketing leaders accountable for reaching or surpassing their numbers, just like their sales leaders. CEOs can get frustrated when the only metrics

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How B2B Marketers Can Get More Leads from Content in 2023

By Lauren Basiura on January 24, 2023

MIG shares how B2B marketers can get more leads from content in 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips on

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8 Ways Content Experience Drives Revenue Growth

By Michael Brenner on January 23, 2023

marketing insider group shares 8 ways content experience drives revenue growth

Your website’s content experience drives revenue growth – if it’s full of high quality content. Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning. In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick

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