4 Tips To Build Your Personal Brand

Michael Brenner on Aug 14, 2012 in Social Media

personal branding

So what do I know about personal branding?  I have only been blogging for a little more than 2 years, and tweeting for just over three years. Well, that is actually part of my story…

This is why I updated my slides on personal branding and challenge everyone in business to wake up and get social and to realize that there is no separation between our work and personal lives.

It’s time to start telling your story and growing your network.

Through this content + connections model, your influence grows and you too can become a positive voice in the marketplace, on topics you are passionate about. And you can earn the power to influence a future boss, a future employee, a future customer, a future partner or a future investor in your business.

Now I know what you are thinking: “I’m too old. I don’t have the time and I don’t see the value.” But these are the same excuses people use for why they don’t hit the gym or eat better.

So stop kidding yourself and start contributing to the social business world. You will help yourself and your business too.

Let me know what you think in the comments below. And please follow along on TwitterLinkedInFacebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.
Showing 18 comments
  • Jay Oza

    Good post Michael.

    Short, simple and relevant.

  • andy

    maybe im missing it, but ive reread it a few times -what are the 4 tips?

    • Michael Brenner

      Sorry Andy but they are in the slideshare deck:
      1. Define audience and set objectives
      2. Build it in to every day
      3. Build relationships
      4. Follow the new content rules

  • kenny

    i love Dan schwabel’s definition of a pewrsonal brand but i must say let’s be careful here ” Daddy when i grown up i want to be a logo”

    We are human beings not brands. If this is relating to Dan’s definition i am all for it. If its about human being become brands then what a abhorrent thing to want to become.

    • Michael Brenner

      Kenny, maybe a review of the definition of “brand” would be helpful. Logos are so far from the reality of what a brand is that I think this is important.

      Ries and Trout once said “a brand is simply a perception in the mind of the consumer.” So whether you like it or not, people are perceiving you and your business. Focusing on your personal perception (or brand) will allow you to see what elements of your activity allow you to have higher or lower levels of perception and for which traits.

      You and your business have different brands because you are perceived as something by those who interact with you. Brands are not logos or colors or powerpoint templates or website urls or ad campaigns or slogans. Brands are what your connections perceive you to be. And you have the power to influence that perception.

      I hope that helps!

  • Tom De Baere

    I think every serious marketer should do this. You learn so much about digital marketing, and it boosts your personal brand a the same time.

    Best regards,


    • Michael Brenner

      Thanks Tom, that’s the goal. Especially for us digital marketers.

  • Casandra Miska

    Thank you Michael for defining brand as ‘what people’s perception of our business is’. That is an easier way to explain and to look at it.

    • Michael Brenner

      Thanks Casandra. It’s not my definition but certainly a much simpler and more clear one.

  • Jacob Yount

    This was a good overview on your work in personal branding, Michael and pulling and tying together what it’s all about. I’ve always enjoyed and agreed with your teaching on personal life + work life being having no difference…especially in this day and age.

    Hope your summer is winding down nicely.

    • Michael Brenner

      Thanks Jacob, I learned these lessons in my own social media journey. When I present this in person, I sometimes tell a story about posting a funny story on Facebook about my son who kicked me in the shin right after saying he learned how to do yoga (he was 3 and I think confused with karate).

      But then all these people I worked with in the present or past started liking and commenting on it. I remember thinking that if I was truly using Facebook to it’s advantage I would be communicating personal things to professional contacts. So to make a long story, short(er), there is no difference between our professional and personal lives.

      Thanks for your support and encouragement!

  • kenny

    Michael, great clarification and 100% agree with that.

  • Krassimir Alexiev

    Good points Michael. Nowadays the value of personal and professional reputation is increasing and it becomes even more important than one’s CV.

  • Mike Roberts

    Thanks for your post Michael.

    To the objection of “I don’t have time,” I often say “if half your leads, customers, new opportunities and partnerships came from social and personal branding it would be worth doing wouldn’t it?”

    There are plenty of case studies out there now where this is possible if people hit a minimum threshold of time and resources investment. Sending out a few tweets won’t have any benefit.

    I go into more detail in this video blog post: https://allegoriedesign.com/social-media-fail-commit-only-half-way/#.UL99ka8xglI.twitter

    Thanks again for your post!

  • Dan Harris

    Brands to me equal a promise made to your core audience, followed by, hopefully, an experience that meets and or exceeds the promise. My recommendation would be for people to SWOT themselves. Identify their own strengths, weaknesses, areas for opportunity and the threats that will face them in the market they engage in and THEN and only then create your personal brand promise. Thanks for sharing this topic.

    • Michael Brenner

      I love that idea. Personal branding really starts with that core self-knowledge of what makes you unique!

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