Integrating Social Media Into The B2B Marketing Mix [Slides]

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message.

We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making.

Only effective integrated marketing approaches can help us reach consumers when, where and how they want…

I spoke Wednesday night to an amazing crowd at the Philadelphia Business Marketing Association (@PhillyBMA).

I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans.

I guided them on practical tips to help determine what metrics should be used to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.

I spoke briefly about organizational models, the importance of SEO and Search Engine Marketing techniques in determining how buyers search, what are their top challenges and how best to reach them and their influencers.

We also discussed the power of personal branding and the amplifier effect that can be achieved from employees being active and engaged in social media, no matter what their interests or skills are. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal.

And yes, we covered the “Social Media ROI” and related questions. We also discussed the Altimeter Group’s Social Hierarchy of Needs and what steps SAP is taking to reach social enlightenment such as driving Community, Employee enablement and rapid response.

I hope you find the slides useful for your efforts in driving effective social media techniques. And if you have a question for me or our team, let me know in the comments below…

Michael Brenner

Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

4 thoughts on “Integrating Social Media Into The B2B Marketing Mix [Slides]

  1. I’m getting more and more lost as the best way to market myself…been doing what I thought were all the right things and putting in TONS of time…LOVING it for the most part, but the ROI is not there (yet)…challenging times. I’m grateful I can be patient and have no urgent (financial) needs…THAT was good planning in my former career when money was flowing so much easier (in the eighties)…

    1. Bruce, first, you are amazing. And also I think persistence is the key. It’s the value we build over time that adds up to payoffs. The equation is different for each of us. But I can tell you, I appreciate the comment and the heartfelt response and hope I can help you sometime!

      I do believe that if you follow what you love, you will get paid…keep it up!

  2. Dear Michael,
    I loved your presentation, very current and shows marketers where their challenges lied. I loved your emphasis on Integration of social media with traditional marketing tools, as a lecturer in marketing I find it really difficult to get across the importance of having a strategy and measuring that outcomes. Students seem to think that having a Facebook page or or sening out tweets is sufficient.
    Thanks again and I am planning to have my students follow you next semester.
    Regards, Monica

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