Last week I attended SAP’s annual conference SAPPHIRE NOW in Orlando as a “social reporter.” For three full days, I live-blogged and live-tweeted my way through almost a dozen conference sessions, I created 9 blog posts, 83 hash-tagged tweets and more than a few Facebook comments and likes. When it was all over, I collapsed into a social media stupor.
I flew home after the show and aside from a few responses and notes of appreciation, I found myself suffering from what felt like a social media hangover.
I’m feeling a little better now and wanted to share my reflections on what this experience taught me about myself, my connections and about social media marketing in general?
For three days after the show, I felt my social media haze and headache. I sporadically checked in on my connections across the various networks but just couldn’t bring myself to dive in and create anything. It was a self-induced intervention!
This left me wondering: had my creative juices been sucked dry?
And would my desire to connect and create content return?
Finally on Sunday night, while enjoying the familiar confines and comfort of home, I caught up on email and started to realize that it is always nice to get away and even better to come home. I answered over-due emails and even began to dream of this post and started considering the answers to the questions I posed above.
What I learned about my connections? What I learned is that you all certainly have enough to read and consume already. While I always seek to meet the needs of the audience here on B2B Marketing Insider, I think missing a post last week and lightening up on my tweets, LinkedIn updates and Facebook comments was not a huge disappointment to anyone. Maybe you were even relieved!
Did my traffic stats go down? Yes a bit, but I am not writing for the pure ego boost of blog stats. You are all people who understand the ebb and flow of conversations, so maybe my blog should take a break now and then from my very serious blog posting schedule. The big lesson: you all got along just fine without me!
What did I learn about myself?I have always straddled the line between introversion and extraversion. After a week of hyper-social physical and online activity, I needed a physical, mental and emotional break. I only took 3 days but now I’m feeling recharged and ready to jump back in.
I realized that I put a ton of pressure on myself to maintain a steady flow of activity. Sometimes it is because I have something to say but mostly it is because there is so much great information out there to share.
I realized that these pressures are self-inflicted. So I will come back with an extra focus on quality. If I don’t have something to say, I might just skip a post or even a whole week.
What did I learn about social media and marketing? I learned that when it comes to content and consistency, quality trumps quantity every time. I know that Consistency and persistence are keys to building marketing momentum but quality needs to reign over the amount of content we marketers pump out.
While at the show, I spoke to author and journalist Daniel Sieberg, author of “The Digital Diet.” In the book, Daniel advises us to control our gadgets and our social activity, not the other way around. The book is a “four-step plan to break your tech addiction and regain balance in your life.”
Sounds like a good idea for many of us!
And so, as business becomes more and more personal, and we move from content pushers to conversation enablers, I think it is ok to take a break now and then and to allow the conversation to go on without you! It might even be more fun and intoxicating to see it take off on it’s own.
What do you think? Have you ever had a social media hangover?