Social Media? #WTF
In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on.
She explained that the students think “Twitter is for old people” and are looking to understand what value social media marketing has relative to the larger marketing mix.
Everyone understands the power of a great TV ad, but explaining the importance of social media marketing for businesses is no easy task…
So here’s my best shot. And if you have any good tips, please let me know in the comments below…
I created this presentation: Social Media? #WTF in order to try and explain that social media is a powerful tool for businesses to reach, acquire and retain customers. I am starting my presentation to the class with the overview that best explains the power of social media in general, The Social Media Revolution from Eric Qualman (@equalman).
Then I am going to introduce the class to Kevin Cassidy who manages the @SAP twitter and other social media accounts for SAP. Kevin has the important job of sharing content on our social channels and has to be ready to respond and engage with customers, prospects, IT professionals and anyone else who wants to interact with us.
I’ll share a personal story from Kevin about the response he received from the CMO of Express, Lisa Gavales (@ExpressLisaG) to a customer complaint (we think she passed the test – nice job Lisa!) But imagine if you are managing the Twitter accounts for brands you love or love to hate?
And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses…
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