The Marketing Forum: Integrating Social Media

Michael Brenner on May 3, 2011 in Social Media

As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media?

And this is not just a question for our marketing mix. It also applies to our business at large. As the world becomes more and more connected through social media, mobile technologies and content storage in the clould, we need to take a setep back and ask if our businesses and our leaders need to become, well, more social?

Today at the Marketing Forum, I presented the following presentation titled Integrating Social Media Into Your Marketing Mix. In it, I discuss:

  • How business is personal and people want to do business with other people, not companies.
  • The role of marketing: to advocate for customers and bring our customers and companies together.
  • We need to tell our customers’ stories about what we can do for them.
  • The power of social media and the facts showing the world has forever changed are undeniable.
  • Our job is to translate content into something meaningful (emotional?), and to create conversations that connect with people.
  • The goal of a social business is still to support our business by getting and keeping customers.
  • Social media is a platform for change. Change in the approach of our leaders, our marketing and across the entire business.
  • I cite examples of the damage to companies that have ignored the calls for change.
  • I list common steps to social policy, governance and market approaches.
View more presentations from Michael Brenner.
If you are interested in learning more, please contact me, leave a comment below or respond on Twitter using hashtag #MFU11


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Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.
Showing 6 comments
  • This is so true! social media is an effective tool to get exposure and for creating brand awareness. the best part of social media is that you can have others opinion about your product.. i guess this is the only reason why we are seeing such a huge turnouts of companies in media’s like FB & Twitter

  • Doug Grant

    I hope that Social Media continue to be positively used to tap into the personal aspect of business. You’re so right ” is personal and people want to do business with other people..” Social media reminds us everything is about people and provides tools to better communicate with people. As you say “We need to tell our customers’ stories about what we can do for them.” I add that the most effective stories are created through careful and attentive listening to those one intends to tell things to. Good post. Thanks.

    • Michael Brenner

      Thanks Doug. Listening and engagement are absolutely important for this all to work.

  • Samual Tretina

    Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again soon!

  • Genelia

    Hi Michael

    I totally agree with you. Just like people like socializing for relationships it is necessary to socialize for business and social networking sites provide the platform for the same. I really like the ease with which a whole new dimension to interacting on the social media has been brought into picture.

    An integrated effort on the online as well as offline front provides the right marketing mix.

    • Michael Brenner

      Yes. We do need to focus on integrating online and offline, push and pull marketing!