Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib
For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.
There’s a lot of confusion and mystification (particularly with non-marketing management) about what actually should go into a marketing plan. Many view marketing plans as a laundry list of tactics and action items.
When that approach doesn’t yield results, the development of marketing plans are then viewed as useless wastes of time and money that ultimately go on a shelf and collect dust.
In The 1-Page Marketing Plan, Allan Dib outlines the 9 elements that need to go in a marketing plan (all of which can be summarized on one page). Whether you’re a marketing or non-marketer, this book provides a refreshing reality check of what’s absolutely critical for a marketing plan.
A bit more about the book…