Weekend Reading: “100 Tricks To Appear Smart In Meetings” by Sarah Cooper

In honor of April Fool’s Day, for the 116th episode of The Marketing Book Podcast, I interviewed Sarah Cooper, author of 100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying.

Would you like to learn how to appear smart in less than half the time it takes to actually learn anything?

Here’s your book.

Complete with illustrated tips, examples, and scenarios, 100 Tricks offers actionable ways to use words like “actionable,” in order to sound smart.

Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It’s all here.

From the author (a former employee of Yahoo and Google)…

Like everyone, appearing smart in meetings is my top priority. Sometimes this can be difficult if you start daydreaming about your next vacation, your next nap, or bacon. When this happens, it’s good to have some fallback tricks to fall back on. This book will give you 100 fallback tricks to fall back on.

By learning, internalizing, and actionizing all of the strategies here, you’ll be well on your way to becoming a major player at your company without even knowing what that means.

A bit more about the book…

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.