What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach to building visibility. Everything is within your span of control.
About 10 years ago, a website with a few HTML pages was enough to be visible online. Things are different today, as there are over 1 billion websites on the Internet, which means one thing – it’s easy to get lost in the crowd. You won’t get attention unless you draw it to yourself. In order to boost your online presence, you need to use several tools that work together – websites, blogs, social media platforms, as well as digital advertising, local search, newsletters, YouTube channels, and more. The tactics we present here are some of the best ones for boosting your digital presence quickly.
1. Website optimization
A surprisingly high number of small businesses don’t have a website. They either lack resources, skills, find that it’s not necessary for their type of business, or rely on their social media pages. However, statistics say that more than 90% of consumers search for products/services online, so not having a website in 2017 is a major oversight. Start working on it and understand that it shouldn’t be complicated or fancy. A simple site with a few pages to showcase your work, contact info, a biography, testimonials, and a blog will be enough. Optimize it to make sure it loads quickly, is mobile friendly and easy on the eyes, has updated information, and optimize your URLs. If you want to take things a step further, consider making a mobile app.
2. A business blog
The content you create and share on your blog can be shared on every online channel out there, which aids in raising awareness about your business. Blogging is quite effective when it comes to boosting online presence, and you should definitely leverage its power. Make sure that the content you publish is well-written, relevant to your target audience, and engaging. It must refer to your customers’ problems and provide the best solutions for them. Update it on a regular basis in order to build a following, provide fresh information about your brand, and improve your SEO rankings. Eventually, you’ll receive higher website traffic, attract leads, and increase conversion rates.
3. Social media
First, choose your social media channels wisely. Research to find where the majority of your target audience hangs out the most, and get active there. Without a social media presence, you’ll miss a number of great opportunities to grow your business. It enables you to reach out to millions of people and spread the word about your business quickly and easily. Stay active, share every relevant image, video and blog post, and it will help you drive more traffic, increase conversions and sales, and build your brand’s visibility. Also, encourage your employees to share your company’s content on their own social media profiles in order to extend your reach and help you build trust with potential and current customers.
4. Email marketing and guest posts
These two methods of building an online presence are tried and true, despite all the new techniques and tools out there. Email marketing remains an effective way of acquiring customers, more effective than social media. An email marketing campaign should be optimized by segmenting your lists (like new subscribers and engaged customers), creating customized messages, sending emails at the right moment, and analyzing data to know which tactics have been working and which haven’t.
As for guest blogging, when done for branding purposes, it will help you gain targeted exposure and earn credibility. Getting the chance to be a guest writer for an established website or blog, such as Entrepreneur, Inc or Forbes is a great opportunity, because those sites have a huge authority and more audience than your site. If their viewers enjoy what they’ve read, they’ll visit your website and follow you on social media.
5. Engage audiences with visuals
If you want to make your target audience fall in love with your brand, you need to make your content more compelling by including engaging visuals. Use them to your advantage, because they have the power to tap into people’s consciousness. Enrich your content with eye-catching and relevant images, but if you want to make a real impact, then you should opt for videos. According to professionals from an SEO company in Hong Kong, good content marketing supports SEO and vice versa. Create various types of videos for your website and blog, such as an “About Us” video (to tell the story behind your brand), tutorials, or demonstration videos to increase your SEO rankings.
With these methods, you can significantly improve your brand’s online presence, and get it to stand out among the crowd. A strong online presence will establish you as an authority in your industry and increase your company’s reputation and credibility.