For the 145th episode of The Marketing Book Podcast, I interviewed Tom Fishburne, author of Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings.
From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these milestones in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.
After earning a Harvard MBA, Fishburne began to doodle his observations when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week.
The cartoons’ popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing — handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation.