The Best Marketing Conferences Of 2016
Editor’s Note (Jan., 2017): Check out the Ultimate Guide To The Best Marketing Conferences 2017
As we wrap up 2015, it’s that time of the year again to start thinking about the marketing events to attend next year. Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world.
With over hundreds of events being planned for 2016, how do you know which ones you should attend if you could only go to one or two next year?
So in 2013, I decided to start compiling a list of top marketing events and share with everyone every year. Two years ago my network and I had some fun with the list and crowdsourced what they thought were the best marketing events in 2014. And then I updated that with my top marketing conferences for 2015.
Now let’s take a look at my list for the best marketing events in 2016! Please share any other conferences you think should be on this list in the comments section below!
The Best Marketing Conferences of 2016
Digital Summit is February 8-9 in Phoenix. Hear from digital thought leaders from HubSpot, Time Inc., Visa, Salesforce, Microsoft, and many more on topics such as digital storytelling, journey mapping, multi-channel demand generation, hard and soft metrics and millennial marketing.
B2B Content2Conversion Conference is February 15-17 in Scottsdale, Arizona. The event will bring together over 600 B2B marketers to discuss content marketing, demand generation and sales enablement, providing attendees with actionable takeaways and ideas to improve their 2016 marketing plans. Last year I presented here on The Personalization of Content.
MarketingSherpa Summit is in Las Vegas from February 22-24. This conference will power your marketing success with proven, practical strategies and ideas in content, mobile, digital and email.
South by Southwest Interactive (SXSW) is March 11-15 in Austin, Texas. Confirmed speakers include Pete Cashmore, Jonah Berger, and Larry King (you read that right). If you’re lucky enough to stick around for the entire event, the film and music festivals continue through March 20.
Adobe Summit is in Las Vegas from March 20-24. This year’s event will feature over 150 sessions, workshops and labs covering a wide range of topics, including marketing innovations, analytics, email and cross-channel marketing, digital, mobile, advertising, and personalization and optimization.
Marketo’s Marketing Nation Summit is May 9-12 in Las Vegas. I have never attended or spoken here (hint-hint guys.) But last year’s event kicked off with a keynote featuring Arianna Huffington. More than 6,000 marketers attended last year’s event, and over 100 sessions were offered on content marketing, lead gen and lead nurturing, analytics, customer engagement, and many more.
Social Media Marketing World is in San Diego from April 17-19. Over 100 of the world’s top social media experts and 3,000 marketers are expected to attend. You’ll learn the best social media and marketing strategies, ideas and tips from dozens of top brands. Content marketing powerhouses like Ann Handley, Joe Pulizzi and Jay Baer will be presenting at this year’s event.
ClickZ Live (formerly SES Conference & Expo) is in New York (April 11-13) and London (Spring 2016). Conference tracks include email marketing, mobile and local optimization, next-gen search, data-driven marketing and, of course, content marketing.
Social Media Strategies Summit will be in Las Vegas (February 9-11), Chicago (April), New York (June 1-3), Dallas (August), San Francisco (September), Mexico (Fall), and Boston (November 2-3). This year’s agenda is packed with hands-on workshops on content creation, storytelling, strategy management, measurement and other hot topics.
Ad:Tech is in New Delhi (March 3-4) and Los Angeles (May 11-12) this year, and promises to leave attendees with lots of innovative strategies and techniques from the very best in marketing, technology and media.
Brand Mover’s Clever Content 16 conference is in Copenhagen, Denmark on April 5th and 6th where I am really looking forward to presenting on Content Marketing ROI.
Emma’s Marketing United in Nashville (April 18-20). I’m really looking forward to speaking to over 700 marketers who are expected to attend this year, and will share some of the industry’s smartest and most creative “why didn’t I think of that” ideas and tips to supercharge your marketing plans next year. If you are going, please come by and say hello!
BMA: Master of B2B Marketing is June 1-3 in Chicago and promises to bring the best minds together for everything B2B Marketing.
Gartner Digital Marketing Conference is May 17-19 in San Diego. The event is designed for senior executives who are looking to learn the latest digital marketing trends, insights and strategies to take back to their office.
Epic Content Marketing is in Oslo, Norway, May 19-20. I am really looking forward to join Joe Pulizzi, Ann Handley and Jeff Bullas at this year’s event.
MozCon is September 12-14 in Seattle. You’ll learn everything from SEO to content marketing, community building, social media, brand, mobile, analytics, and so much more.
Brand ManageCamp is September 15-16 in Las Vegas. You can expect to leave with the tools, ideas and inspiration you need to take your brand and content to the next level. I am really excited to come back to this event to unveil my predictions for the future of content marketing.
ANA Masters of Marketing Conference is October 19-22 in Orlando this year. There are also other events from ANA worth taking a look at, such as the Masters of B2B Marketing (June 1-3) and Digital & Social Media Conference (July 20-22). Note that registration for these conferences is not yet open.
Dmexco is September 16-17 in Cologne, Germany. The two-day event brings together the latest trends, innovations and thinkers from around the world, with over 200 sessions on topics including marketing, content, social, and mobile. Past speakers included marketing execs from Samsung, Proctor & Gamble, Facebook, Twitter, Google and Unilever.
Content Marketing World Conference is September 6-9 in Cleveland. If your schedule or budget only allows you to go to one conference this year, you should definitely add this to your short list. Over 150 sessions are planned, covering everything from content marketing and strategy 101 to demand gen, sales enablement, writing, measurement and other content marketing topics. I can’t wait to get back in front of this audience. Last year I presented “Tips, Tools and Templates to Build Your Content Marketing Plan.”
AMA Annual Conference: Inspired Marketing is in Orlando from October 5-7. More than 450 marketers are expected to attend and come together to learn about current and future trends, insights and innovations B2B and B2C marketing.
MarketingProfs B2B Marketing Forum is October 18-21 in Boston. Last year’s event was amazing and this is the best event for B2B marketers in my opinion. You’ll meet some of the smartest and most helpful folks in the industry, and will walk away with lots of practical tips and how-to advice that you can take back and use right away. Last year I presented here on How To Build Your Content Marketing Strategy.
INBOUND is November 8-11 in Boston. Last year’s speakers included Seth Godin and HubSpot’s very own Brian Halligan and Dharmesh Shah as well as speakers from Social Media Examiner, Google and BuzzFeed, just to name a few. I have never been to this one either (hint-hint) but I know a ton of smart folks who go this event and block their calendar for this one.
Web Summit is in Lisbon from November 7-10 and touts itself as the world’s greatest tech fest. The Marketing Summit is a standalone conference within the Web Summit and has six tracks focused on social, B2B sales, advertising, agency, technology and analytics, with speakers from Facebook, Google, Ogilvy & Mather, Pinterest, and Amazon, just to name a few.
If I missed your event, or if you’re attending one I didn’t mention here, please add it to the comments below. This is one post where I invite conference organizers to include links to their events and let us know who should attend and why!
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