The 50 Best Startup Tools For Growing Your Business

The 50 Best Startup Tools For Growing Your Business

October 22, 2022
6 min read

Whether you’re thinking about launching a business this year or working on growing one, you probably recognize and understand the importance and value of your year one startup marketing strategy and growth hacking tools.

The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup this year, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers.

But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. How do you know which ones to choose? How do you know which are a waste of time and which can actually help you grow your business and reach your goals?

It’s not easy, but we put a list together to make it a little more manageable. In this post, we’re listing the 50 best startup tools and resources you should consider using this year. You might not need all of them at the same time, but we’re guessing at least a handful of these would be beneficial for you to investigate, no matter what stage of development or growth your startup is in.

We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning.

Take a look at our list of the 50 best startup tools and resources that will help you grow your startup this year.

Marketing Tools for Startups

Use these marketing tools for startups to optimize your online presence and do more with less.

1. Sumo

Sumo is a free tool for capturing email addresses and collecting lead information. Take your pick from over a dozen different welcome mats, triggered popups, smart bars, and more. Sumo offers a paid version too, but the freemium is adequate for most startups.

2. Kissmetrics 

Kissmetrics gives you a comprehensive view of the buyer’s journey and customer behavior. Use the data to create personalized website experiences and reach your leads with more effective content.

3. AnswerThePublic

Digital ads are a waste of time and money. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness. AnswerThePublic can help you churn out hundreds of content ideas.

4. Optimizely

Optimizely is one of the best tools for startups because it helps you create an awesome digital experience (DX) across each platform. This is especially critical with Google’s Core Web Vitals update set to prioritize websites based on DX.

5. BuzzSumo

Find the best-performing social media content across all platforms with BuzzSumo.

Startup Tools for Sales

Lead nurturing, understanding the journey, developing presentations, connecting with leads, and more – these sales tools for startups meet every need.

6. Drip

Make automation work for you with customized drip campaigns for SMS and email.

7. Close

Close is a contact relationship management system built specifically for sales times. Automate where appropriate and boost team communication.

8. Yesware

This is an intuitive sales platform for streamlining email campaigns and learning more about your subscribers. Use it to eliminate busy work and get more done.

9. Modus

Use Modus to onboard and train sales reps with relevant content, presentations, product information, and buyer data. Sales reps can optimize their effort in every interaction.

10. Twilio

This lets you streamline communication across multiple channels like Facebook Messenger, website chats, and email. Startups can even apply for credits.

Data and Analytics Tools for Startups

Use these data and analytics tools for startups to learn about your audience and engagement.

11. Google Analytics

This is a classic yet powerful tool for analyzing your website traffic and integrating with other tools.

12. Maptive

Maptive is an intuitive tool for building custom maps for both internal and external communications. Use Maptive to track audience behavior by location and much more.

13. Moz

This offers both freemium and paid SEO tools for startups to learn about their online reputation and improve their search rankings.

14. Tableau

Use Tableau to create data visualizations for sharing with your team or in content.

15. Google Data Studio

Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience.

Customer Support Tools for Startups

Use these startup tools to connect with your customers.

16. Groove

An all-in-one engagement tool to collaborate from a shared inbox, automate customer interactions where possible, generate reports, and more.

17. Help Scout

Use Help Scout to level up team collaboration with a shared inbox, knowledge base, and more.

18. Zendesk

This offers custom team collaboration and customer service tools to boost engagement and loyalty.

19. Intercom

Intercom blends the best of both worlds: automated chatbot support and human customer service reps. Create custom bots, predict problems, help customers self-serve, and more.


This is another integrated live chat feature for optimizing customer conversations across multiple platforms.

*Note: These five tools are remarkably similar, but all are great options if you’re looking to build or scale customer support. Each offers something a little different. Spend time exploring all five and pick the one that you think will align best with your business and goals.

Startup Tools for Project Management

Keep your team on track and focused while reducing busy work with these project management tools for startups.

We use DivvyHQ to manage our client’s content, calendars, and tasks.

And while we think that tool is the best, here are some other popular productivity tools.

21. Basecamp

Basecamp is a great tool for startups working remotely or with hybrid teams. Streamline tasks, set up to-do lists, and keep everyone on track.

22. Asana

Use Asana to streamline projects and tasks with lists, boards, delegating, and more. Asana also lets you use automation to reduce repetitive tasks.

23. Trello

Trello is one of the most popular team collaboration tools for startups looking to manage tasks, deadlines, and more in one dashboard.

24. Evernote

This is a classic project management tool for managing tasks, integrating with other apps, scanning documents, clipping web info, and much more.

25. Voxer

Voxer bills itself as a walkie-talkie app for remote teams to collaborate with real-time voice messaging.

Productivity Tools for Startups

Maximize your time and boost productivity across your startup with these tools.

26. RescueTime

RescueTime offers courses and tools to help you see exactly where your time goes and find solutions for tightening up.

27. AnyDo

Use AnyDo’s interactive calendars and to-do lists to make sure everything gets done when it should and take control of your time.

28. Toggl

Use the Toggl drag-and-drop calendar to keep everyone focused and productive.

29. Google Drive

You can’t go wrong with this classic team collaboration tool.

30. Pocket

Pocket keeps you focused while collecting content and reading online.

Startup Tools for Back-Office Management

Make sure your business operations are on-point with these tools for startups.

31. Zenefits

Manage employee onboarding, payroll, and other HR tasks from one convenient dashboard.

32. BambooHR

All-in-one HR software with automation for managing your team and more.

33. Gusto

A complete platform for benefits, payroll, time tracking, onboarding, and more.

34. Xero

An accounting tool for startups to stay focused on goals.

35. Square

Accept payments from anywhere and manage your team.

Social Tools for Startups

These top social tools will help you grow your startup’s social media presence.

36. Buffer

An all-in-one tool for scheduling social media posts, prioritizing engagement, and more.

37. Hootsuite

Centralize your social media scheduling, engagement, and posts from one convenient dashboard.

38. Canva 

Use Canva templates to design custom and professional graphics for social media and your website.

39. Sprout Social

The ultimate CRM for social media. Keep track of your connections, find influencers, track analytics, and more with Sprout Social.

40. Narrow

Build a targeted Twitter audience based on your industry and relevant topics.

Startup Tools for Employees

Use these startup tools to keep your team unified and engaged.

41. Slack

This is the classic team collaboration tool for keeping everyone engaged and productive.

42. TINYpulse

This offers a streamlined dashboard for tracking employee sentiment in real time, understanding your team, and improving workplace culture.

43. Fond

This helps you showcase employee appreciation with corporate discounts, awards, social recognition, and more.

44. When I Work

When I Work helps you track employee time, manage schedules, and boost team communication.

45. JazzHR

Streamline your recruiting process, improve employee advocacy, and optimize onboarding with JazzHR’s customizable solutions.

Learning Tools for Startups

Leverage your skills and build new skill sets with these startup tools for learning and education.

46. Coursera

Help your team grow their skill set, earn degrees, and advance their career with targeted courses from top universities around the world.

47. Udemy

Decide whether you can DIY something and learn what to look for during hiring with Udemy courses.

48. edX

This is a global nonprofit offering career advancement courses and more, making it one of the best tools for startups.

49. Clarity

Experts at your fingertips for any topic. Clarity offers personalized mentoring, coaching, and advice specifically for startups.

50. YouTube

Start your research on YouTube for tutorials and educational content.

What are Your Must-Have Startup Tools?

We picked some basic tools for startups across 10 categories to make sure you cover all your bases. Evaluate your startup’s needs before jumping into any paid tools.

Identify inefficiencies or areas you feel your startup has fallen behind. Next, look for tools to solve those specific problems. After some time, evaluate the results from each tool to make sure it’s living up to the promise.

That’s the only way to ensure you won’t end up draining your budget on a bunch of tools you’ll never use.

Did we miss anything? What are your favorite tools?

Need some help maximizing your marketing budget with content that delivers ROI because it’s created with your audience in mind? Check out the results we’ve helped others achieve with our Content Builder packages.

3 thoughts on “The 50 Best Startup Tools For Growing Your Business

  1. Sahil

    Nice list.
    Would be really helpful.

  2. Eric Riley

    Great list – one worthy of mention is 15five. I love it’s ability to quickly and simply keep my team and I connected. We are also implementing it as an employee review tool. Goodbye old, drawn out annual review processing and hello regular, transparent employee engagement!

  3. Peter

    Great resources for any entrepreneur or startup. Another great tool is 15Five. 15Five allows managers to stay connected with their employees by collecting candid feedback to help celebrate wins, remove roadblocks and discover great ideas.

Get a Free Consultation
for Content Marketing

Michael Brenner

Michael Brenner is an international keynote speaker, author of "Mean People Suck" and "The Content Formula", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.

Related Posts

Marketing Strategy The 11 Best Sales Tools for Boosting Your Revenue

The 11 Best Sales Tools for Boosting Your Revenue

Oct 2, 2023
6 min read
Content Marketing How To Find Current Trending Topics for Content Creation: The 10 Best Tools

How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Jul 3, 2023
5 min read
Marketing Strategy Performance Marketing: Tools, Techniques and Best Practices

Performance Marketing: Tools, Techniques and Best Practices

Nov 6, 2023
5 min read