Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.
In The Customer Loyalty Loop, Noah Fleming affirms not only that your customer’s experience with your product or service is the most powerful marketing you have, but that what’s even more important for loyalty and higher profitability is for your customers to have a memorable experience.
Loaded with practical, psychology-based strategies the book does a deep dive into the mind of your customer and shows how to enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more.
The author explains:
The core philosophy of this book is pretty simple. Instead of spending the bulk of your time, energy, and resources in new customer acquisition, you should invest heavily in ensuring you’re doing whatever you can to deliver an amazing, remarkable, and most important of all, memorable customer experience.
A bit more about the book…