Strategy
7 Core Digital Marketing Skills You Need in 2023

7 Core Digital Marketing Skills You Need in 2023

September 6, 2017
4 min read

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack.

That’s why it’s essential for marketers to have the ability to adapt to new technology and trends to stay afloat in a highly competitive space.

A competitive advantage as a marketer is highly valuable in such a convoluted, confusing job market and is necessary for professionals wanting to set themselves apart from the competition and advance their careers forward. 2017 will be over before you know it, and it’s important to start preparing yourself personally and professionally for what lies ahead. Make sure you’re ready for what the future has in store–and build a little career insurance along the way. Consider list of essential skills nearly any digital marketer will find useful in 2018 and beyond.

 

Content Marketing

The core foundation of effective digital marketing – content marketing still remains the “king.”

Brands have increasingly recognized the need to produce high-quality content in order to attract and keep their audiences interested and engaged. The value of content marketing has significantly risen over the past recent years and won’t prove to die down any time soon. Thus, every company how important it is to have a strong team of content developers on their side.

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Michael Brenner

Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

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