Has it ever occurred to you that some of your outreach messages were labeled as “Spam” by your prospect customers? (Even if you weren’t spamming them, of course.) When you think about the amount of money that you missed due to your prospects clicking the spam button, you can’t help but feel annoyed at how the internet landscape has become.
Nowadays, receiving spam messages has become the rule and not the exception.
It’s frustrating, isn’t it? This is especially the case for the real online business owners and marketers who are offering their services.
If you’d like to keep your prospect customers from thinking that you are just some guy on the other side of the world trying to spam people, then allow me to help you with just that.
I will share with you four marketing strategies that you can pitch to your customers; that would keep them from thinking that you’re a spammer because of how effective yet challenging to execute the marketing strategies are.
Let’s hop right in.
1. Use the Skyscraper technique
The Skyscraper technique was made popular by Brian Dean of Backlinko.com. What makes this marketing strategy epic is how much value it gives to your audience, and its power to influence your audience to link and share your content.
Here’s the gist of the strategy:
Step 1: Look for content in your industry that managed to garner boatloads of links, shares, and comments (among other things).
Step 2: Create something that’s more remarkable than the content that you found on step 1.
Step 3: Reach out to the influencers within your industry to tell them about your content.
Looking at the steps that I mentioned above, I’m sure you can imagine how time-consuming and tedious this marketing strategy can be.
While step 1 is somewhat easy to execute since you can use Google or Ahref’s Content Explorer feature; it’d take blood sweat and tears before you can finish steps 2 and 3.
A. Hire a VA to help you do the outreach in step 3. That way, you won’t have to spend as much time doing manual work.
If you want to make sure that your VA is sending the right outreach message, you can have him/her create customizable templates so you can approve the templates one time.
B. Think of a hook or a benefit that you can share with the influencers when asking them to share your content. Remember that at the back of their minds; they’re asking the question “What’s in it for me?” Be sure to give them a satisfying enough answer to that question, otherwise, they’ll just ignore your request to share your content.
C. Insert several quotes from influencers when creating your content; that way, when you’ll ask them to share, the chances of them doing so drastically increases.
2. Co-Author a digital product
If you haven’t tried co-authoring a digital product, you’d think that the strategy is a cake-walk.
You’re probably thinking, “How hard can it be? I just need to find someone who will partner with me in creating the product; then I’m pretty much good to go. It’s that easy, right?”
You’ll find that there are two phases in this strategy that are quite challenging to pull off.
- The product creation process
You’d have to deal with creating landing pages, setting up your payment processors, managing your subscribers, and hosting your content when developing a product.
The thought of having to deal with all of these tasks is enough to make you cringe, doesn’t it?
I promise you that the spammers feel the same way too, that’s why they’ll never attempt to use this strategy.
The only saving grace that the business owners have is to use a robust, yet a reasonably priced platform like Kajabi to house their digital products. Considering how the platform has all the bells and whistles a business owner needs to make a money-making digital product, the product development and marketing process becomes dead easy.
If you’re looking for some random guy in your industry who will co-author a digital product with you, then finding that person is going to be effortless.
However, if you’re looking for someone that’s actually worth co-authoring with; someone with a huge number of followers, someone who knows what they’re talking about, and someone whom your target audience will recognize (in short, a well-known industry expert), then you’d be in for a rude awakening at how challenging this strategy can be.
The fact is, the people worth partnering with are neck-deep in appointments and things to do, that they’d rarely have the time to commit to doing something time-consuming like co-authoring a digital product.
Also, if you’re a nobody in your industry or if you haven’t established a strong enough clout, these well-known industry experts will most likely just ignore you.
With all the built-in complexities of co-authoring a digital product, it would be highly unlikely for the spammers to even attempt to use this strategy.
3. Give-away case studies
There isn’t much to say why spammers won’t bother using this strategy.
It’s pretty self-explanatory.
Considering the amount of hard work and persistence required to complete a case study, it just isn’t something that spammers would endeavor to do. Dirjournal‘s Jennifer Mattern has a great piece on how to write a case study.
4. Use the Posterboy Formula
It’s interesting how few marketers are familiar with the Posterboy Formula despite how powerful it is.
This post from Brian Harris is an excellent resource to learn more about the strategy.
These are the some of the crucial points that you need to remember about the Posterboy Formula:
Step 1. Follow the right person.
By “right person,” I’m talking about someone whom your target audience is following. Someone that’s reputable in your industry with a huge number of followers.
Step 2. Use the tips of the person that you followed. Remember to take note and track your results.
Take note of the tips that the person is sharing with his community. You can read their blogs, subscribe to their email list, or follow their social media accounts.
Use their tips then keep track of the successes and failures that you’ve gone through by following their advice.
Step 3. Reach out to the person and tell him that you used his tips.
Use multiple platforms when reaching out to the industry expert. You can send him an email, comment on his blog posts, or send him a shout-out via the social media sites.
In your message, tell him that you used the tips that he shared, and that you’ve gotten amazing results out of them.
Step 4. Offer to write a case study for them on how their tips helped you succeed.
Once the industry expert replies, tell him that you can write a case study about how their tips helped you succeed. Considering how your case study will highlight the fact that the industry expert’s tips work, there’s a good chance that they’ll say “yes” to your offer.
As you can probably imagine, once the industry expert publishes (and shares) your case study to his community, your content will be in the eyes of a highly-targeted audience. This can easily result in you getting boatloads of website visitors, sign-ups, sales, or new opportunities (among other things).
Are there ideas, questions, or additional tips that you’d like to share with the readers? Please add them in the comments section below. Cheers!