Many entrepreneurs have a dream to make a six or seven figure income from their home. This is what drives most of us to quit our 9 – 5 day job and work toward these goals.
If you’re reading this, more than likely, you’re an entrepreneur who has these same visions in mind for you and your family. However, you may have noticed there’s some glitches you have to learn in order to make this work.
In this article, I spoke with Rohan Sheth, founder of Rohan Sheth Consulting and I learned some valuable insights in entrepreneurship most business owners don’t want to admit, let alone tell how they got there. For some reason the fear of leaking the secret sauce isn’t valuable for a lot of people, but with Rohan, that’s all he knows.
Don’t Lose Your Drive
Whether you are just beginning your entrepreneurial journey or have been at it for a while, one of the secrets to creating a successful business is to keep at it.
Mr. Sheth explained how he had an idea for the company he owns while working at McDonald’s. This proves greatness can emerge from anything, but it will only happen if you understand how to drive it.
It never makes a difference if you have a great idea or not. What counts is the action implemented behind making the idea something awesome. This works for life in general, not just online businesses. Most successful people have their driver’s license intact and a positive mindset to keep the pedal to the metal.
One of the greatest losses your company will ever be subject to is when you fail. Understand, it’s not the failing that can hurt your business, it’s what you decide to do after you fail. This can determine whether success can be in your horizon or not.
Keeping your drive in tune can play a major role in your success. Don’t give up! Keep your positive mental attitude, even in failure, and learn from your mistakes. While speaking with Mr. Sheth I began to understand failure will eventually happen, but it’s up to you on how it will affect you.
Be Consistent With Your Plan
Every successful entrepreneur has consistency in their corner. Mr. Sheth mentioned his Instagram account during this interview; he explained while most people don’t understand why quote images are a great business model, he can show social proof after a few minutes.
It’s because his Instagram account, along with the rest of his business, is consistent. Legitimate consistency with engagement for your business will show relevancy with your audience and allow them the opportunity to connect with you on a personal level.
Even doing something as small as posting a quote graphic every day on Instagram, in doing so, you are building a bridge between your business and your audience.
Eventually people will start to rely on your consistency. If you have a YouTube channel and you have uploaded a video every Saturday for the past year, those subscribers begin looking for your new upload each week. Once you take this away, you are breaking the connection you have made with your audience.
Consistency will allow you to ask for the sale. Mr. Sheth is a big fan of Gary Vaynerchuk’s “Jab Jab Jab Right Hook” idea, where you continue giving value (consistency) and then ask for the sale.
Create a plan for your business, adjust and adapt accordingly over time, but continue being that consistent medium for your audience to look for every day.
Include Your Audience
You can’t run a successful business without an interactive audience to help you along. Rohan suggests implementing various strategies which will include your audience engagement as much as you like.
One idea he has for your social media channels is to specify a day each week and have a “Question of the Day”. This will encourage your audience to ask an important question which relates to your niche throughout the week. You pick the best one and answer it on the specified day.
Audience inclusion is such a powerful strategy because it allows them to become part of your business as well. There will always be those people who will look forward to what you have to say and when you open your doors to allow their input it creates a more concrete and strong platform for you to build on.
Don’t Be Afraid To Expand
As with any successful business, there comes a time when growth is absolutely necessary. When this time comes you need to start thinking about letting go of different responsibilities to outside workers so you can focus on clients and the bigger picture of your business.
If you are seeing quick results in your company and find it difficult to keep up with the daily grind it may be time to shove some responsibilities to a contractor. These freelance workers are a great asset to a growing business and will help your organization stay on task.
Remember, as long as you’re neck deep in loading up your YouTube channel or your other social media scheduling (among other tasks), you’re not being productive enough to allow the expansion of your business to take place.
Your friends and colleagues are the best places to go for these freelance experts. More often than not, someone has worked with an expert who can help your business with the growth you want to see.
I know you’re like Rohan Sheth. You have drive, you’re passionate about what you do with your business and you focus on helping your audience in the best possible ways. These tips above are Mr. Sheth’s discovery of a greater company and he applies these strategies every single day.
Each of these “secrets” will allow your brand to become more approachable, relevant, and helpful to your target audience. The only thing left for you to do now is to go apply it.
Which one do you need help with today? Do you have any questions about these strategies? Maybe you have something you would like to add? Please let me know in the comments.