The Future Of Marketing E-Book

Michael Brenner on Jul 30, 2013 in Marketing Strategy

future of marketing ebook coverMost people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication.

Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.

This was my prediction about the future of marketing. That the truly “social business” will use all of its employee resources to communicate with buyers, customers, partners and potential future employees.

And marketing can play the leading role in helping us make this transition. But I was curious to hear what some of the greatest minds in marketing and social media saw as they considered the future of marketing.

This is their story . . . Over the course of 4 months, I interviewed 23 marketing leaders and created the “future of marketing” series. The articles generated a ton of interest, insightful comments, new readers and helped me make a few new friends.

Now, the amazing team at Velocity Partners have designed this ebook to help you get to know these marketing leaders and to get at the heart of what the interviews revealed.

It’s a hugely exciting time to be a B2B marketer and the expert interviews show just how fast moving, diverse and downright interesting this whole thing is. If you haven’t already, read the full interviews – they’re well worth your time. Finally, I want to give a massive thank you to Velocity Partners and all the experts in the series. It was more than a pleasure talking with you – it was an education.

So check out the ebook. Read the interviews and tell me what you think the future of marketing will bring?

Let me know what you think in the comments below. And please follow along on TwitterLinkedInFacebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Image and design credit: Velocity Partners

Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.
Showing 15 comments
  • kenny

    excellent content marketing. no lead gen form, good quality, informative. awesomeness

    • Michael Brenner

      Thanks Kenny. you know I’m not doing this for the money. Just trying to get the word out! Appreciate the support.

  • Jason Miller

    Nicely done Michael! I love a good Slideshare preso. Sharing now…..

    • Michael Brenner

      Thanks Jason! for the comment and the sharing.

  • Mark W Schaefer

    Beautiful job Michael!

    • Michael Brenner

      Thanks Mark. Velocity gets all the credit for the design and you folks provided all the insight!

  • Margaret Molloy

    Gorgeous work Michael! Honored to keep this great company. @MargaretMolloy

    • Michael Brenner

      Thanks Margaret, was a last minute change to get your new role in there. Happy to have made it work. Honored you participated. Congrats again on the new role.

  • Peter Johnston

    This is a measured approach, sensibly distanced from some of the more fervent ramblings of marketers.

    But I see a yawning gap opening up between the vision and the reality.

    “Establishing a connection, building trust and credibility and maintaining a relationship over time” is surely totally incompatible with leads being tossed between marketing and sales like meat to hungry wolves.

    • Michael Brenner

      Hi Peter, I think change requires vision to be out in front of the current reality, almost by definition. These leaders are looking into the future and defining what marketing will look like and how we need to get there. Those who don’t start working to where our customers are going to be will be left behind.

  • Todd Wheatland

    Great re-imagining job Michael, thanks for including me!

    • Michael Brenner

      Thanks Todd. Congrats for making the front cover. You have Doug to thank for that!

  • Andrew Boer

    Well done Michael. Looking forward to seeing you at CMW

  • Robert Ryan

    Like the first commenter mentioned it was refreshing not to see a lead gen form first. Good e-book too with lots of thought provoking snippets that I can’t argue with really. I also agree that this is the year that businesses will start to harness employees social networks to expand their online reach (if they’re not already doing so)..

    • Michael Brenner

      Thanks Robert, I never even considered a form. I was honored that all these folks shared their thoughts. And it was my pleasure to share them with the broadest possible audience.