Graffiti Artist Banksy Proves That Context Is Everything

Image source: Banksy

I don’t usually cover “the news” but great examples of content marketing don’t often make the news.

Earlier this week, famous street graffiti artist “Banksy” put up a booth in New York’s Central Park and offered up signed pieces of his sought-after artwork for $60 each.

In fact, he went hours without selling a single piece and then sold 2 for $60 total – or a 50% discount. Banksy’s art often sells for tens of thousands of dollars. And the BBC estimated these 2 pieces sold could be worth a total of $64,000.

What’s the point? That no matter how great a piece of content may be, context matters a lot in the way we perceive it and the value it holds.

Source: Wikipedia

I also think it’s a brilliant display of the power of content marketing. I had heard about Banksy and even knew he was coming to New York. But giving away priceless art generated tremendous press coverage.

What do you think? Brilliant display of content marketing or just a satirical prank from a pretentious artist?

Banksy is spending the month of October in New York city. He is producing a new piece each day on his “Better Out Than In tour. His first work of the tour was the satirical “Graffiti is a crime” piece.

Banksy also showed that he is not just a prankster, following the Central Park art stand gimmick with this amazing tribute to the twin towers.

See the video of his Central Park art stand below.

Let me know what you think in the comments below.

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Michael Brenner

Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

8 thoughts on “Graffiti Artist Banksy Proves That Context Is Everything

  1. Awesome angle, Michael. (Newsjacking FTW!) I think it also shows the importance of authorship. Author = authority. The reason people spend tens of thousands for a Banksy work of art is not because of its intrinsic beauty but because it’s Banksy.

    1. Thanks Carmen. I think you are absolsutely right. One piece of evidence is the research that HBR articles are most shared on Linkedin not because they are so much more interesting but because people think it makes them look smart to share HBR articles.

      And then friend of mine reminded me on facebook of Joshua Bell playing violin in a DC subway station a few years ago. I was trying to remember his name and wanted to reference and link to it but was too anxious to get the post up!

  2. What an excellent example of content ‘out of context’ and the affect it has – lots of food for thought…

  3. I think that good content always should go with oryginal graps, photos, pictures. Eerything what’s different attracts attention and people like to share things they find interesting and one of a kind.

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